5 Insights to Social Media Marketing Today

What is Social Media Marketing?

Social media marketing is the art of reaching people on various online platforms. Facebook, TikTok, Instagram, LinkedIn and countless other sites have become the normal way that the majority of people consume the latest news and industry trends. Because new potential consumers are being integrated daily into these platforms, businesses have noticed and have been finding creative ways to reach them.

Social media marketing involves using these channels to a business’s advantage in order to generate leads, clicks and buzz about their current campaign. Social media marketing can generate brand awareness or increase buzz about a new product or service. Whatever the reason, it’s a powerful tool that has taken the marketing world by storm. There is now such an emphasis on social media marketers because it’s one of the easiest ways to get millions of eyeballs on a business. It’s a great way to reach people via targeted campaigns and it yields tangible results for many businesses.

Why is Social Media Marketing Important

Social media marketing is important because it’s the easiest way to reach the people who will benefit a business. Social media marketing is taking a marketing campaign that a business is already running and converting it into mediums that can easily be digested on social media. Social media is crucial to an overall business’s success because it’s how a business generates buzz and attracts new customers while making current ones feel cared for.

Social media can be used to keep a business at the top of current conversations. It can be used to launch a new product or generate more buzz about an existing one. Social media marketing is all about telling a story. As long as a business presents information in a way that entertains, engages or inspires its target demographic, then it’ll attract and retain new and returning customers.

Social Media Marketing Insights

Social media marketing is photographs, videos, blogs and creative storytelling in a variety of multitudes. It takes place on a diverse range of platforms and depending on the month and year, it’s always changing. Here are a few trends to be mindful of.

1.) TikTok is Most Frequented Worldwide

TikTok is the most frequented platform worldwide. That’s because TikTok provides easily digestible and entertaining videos. TikTok is used by the general public and brands, making it the perfect integrated platform for entertainment, news and product awareness. When using TikTok, a brand needs to get creative to tell a story and reach people. Brands should use TikTok to give a human element to a product. It’s an easy way to connect with others and reap many benefits.

2.) Short-form Video Provides Biggest ROI

Short-form videos provide the biggest ROI. You’ll find short-form videos on almost every single platform. That’s because it caters to people’s shorter attention spans. People want their information fast and in an easily digestible manner. A business can get their point across in a succinct manner with social media marketing.

3.) Marketers will Spend More on Influencer Campaigns

In the coming year, it’s anticipated that marketers will spend more on influencer campaigns than ever before. That’s because influencer campaigns help reach new and wider audiences. Influencers come with their own followings, most of which are a positive community. When marketers build influencer relationships, they’re also building relationships with that person’s audience.

4.) Over Half the Internet Makes at Least a Purchase a Week

It’s important to reach people online because they have an easy way of making a purchase. Most people have their credit card information stored on their phone or readily accessible. Since people are already scrolling online, it’s a good way to remind them of a business’s offerings.

5.) Free Shipping, Coupons Drive Business

When people are shopping online, there’s a few things that sway them. Consumers love a good deal. They look for free shipping and coupons when making a purchase. When implementing social media marketing tactics, remember that people love a deal above all. Businesses should think of fun and creative ways to offer coupons and generate buzz among an audience.

What to Avoid in Social Media Marketing

Social media marketing has directly been responsible for millions of sales. It’s helped businesses on the brink of bankruptcy. Viral success has saved many businesses and it was all thanks to a little bit of clever and strategically placed marketing. Social media can also break a business. That’s why there are a few mistakes you’ll want to avoid too.

Social media marketing is all about building a relationship. You’ll never want to overwhelm, attack or pester your target customers. Instead, you’ll want to be mindful of how often your posting and when. By researching what interests people, you won’t be feeding junk that’ll turn people off and flag you as spam. Avoid mistakes, build relationships and a business will thrive.