Content marketing is one of the fastest-growing disciplines in the world of digital marketing in recent years. Changes in consumer behavior are one of the main reasons for this boom. Users are no longer inactive recipients and are no longer willing to allow ad breaks through the media. Advertising response to these changes is a new understanding of marketing where consumers search for brands without unwanted interference and interact with them in a friendly manner.
So, the following are 8 marketing tips your startup needs to follow today:
- Target your audience
- Create a list of ideas
- Define the format
- Remove similarity using a paraphrasing tool
- Create an editorial calendar and stick to it
- Choose the platforms for content marketing
- Optimize for search
- Content Distribution
From the audience’s point of view, it must be understood that they are in the early period of their buying cycle and they are looking for suitable information or content.
They are not yet ready to purchase so the communication should not be commercial.
Consumers will not read content that does not educate them and add value.
The objectives of content marketing are:
1. To generate trust
2. To become the authority within the sector
3. To obtain traffic
4. To create a ‘Brand’
5. To be in the mind of the consumers
Let’s come back to the tips for content marketing and discuss them in detail:
Target your audience
You have to measure what type of audience you are going to target.
If the audience you are targeting is not relevant to your product, then your content marketing is useless.
Right consumers will not only read your content but also will become a source of generating sales for your product.
You can target them on the basis of demographic measures:
- Sex
- Income
- Geography
- Income level
- Occupation
- Education level
- Marital status
It can be also created your content based on the tastes and styles of the audience:
- Values
- Interests
- Concerns
- Hobbies
- Personality
- Lifestyle
You can also judge them based on their interaction level with the internet. Some following questions might help you in this regard.
What type of users they are?
What type of sites do they visit?
How much and which type of social media they are visiting?
Which type of information sites do they consult?
What sort of devices do they prefer?
Create a list of ideas
Before you start writing, you need to plan how, who, when, and why it will be published.
This content should feed social media, be interesting to readers, and be search engine friendly.
Some tips are the following:
- Do keyword research to find opportunities
- Think about what type of content is the most popular in your niche
- What type of content attracts more traffic?
- Do brainstorming sessions with your team
- Analyze your competition
- Create an account on Feedly and read the latest news from the sector daily
- Constantly use Google Trends for ideas
Define the format
There are many types of content to consider in your content marketing strategy.
Be aware of your ability to generate content and market characteristics when planning the volume of each type of content.
The following are different types of content you can create for this purpose:
1. Posts
It is the first type of content you should create in a content strategy, as it is the foundation and the easiest way to start.
The most recommended posts are between 1000 to 2000 words that cover topics of interest with a certain level of depth.
2. EBooks
This type of content is longer than the ‘Posts’ type and should be interesting, practical, and useful to educate the reader.
3. Newsletter
Make subscribing to the newsletter easy and use the database to offer discounts, promotions, industry news, and contests, and in this way you can promote your content.
4. Webinar
Live interaction is the best way to prepare potential customers or to retain existing ones.
You can post it on a blog, write it on your email list, share it on social media, or carry out a paid advertising campaign
5. Infographics
This is one of the trendy online marketing tools today. It is viral, easy to share, visual, and it transmits information easily.
Remove similarity in your content using a paraphrasing tool
One of the most important things you must consider while making content is to remove similarity or duplication from your content.
This duplication is also called plagiarism which is not a good practice in any field.
You can remove plagiarism using paraphrasing techniques or you can use an online paraphrasing tool that is easy to use.
The paraphrasing tool increases the percentage of uniqueness in your content.
If you will start to make your content plagiarism-free, you will waste a lot of time.
So, it is recommended to use an online paraphrasing tool which will help you to generate satisfying results.
Create an editorial calendar and stick to it
Good intentions are useless if the content strategy isn’t executed afterwards and everything stays on paper.
For this purpose, it is best to have an editorial calendar that anyone can access using Google Drive, which defines the responsibilities, dates, and content to be created.
Following are the fields you can use for this purpose:
- Post title
- Post information source
- Category of the content
- Objective
- Length
- Who is responsible for writing it
- Publication date
- Meta description
- URL where to publish
Choose the platforms for content marketing
Creating a blog is technically easy, and WordPress is the most recommended CMS.
Once the basic settings are ready, it’s time to consider what your blog will look like.
There are two possibilities for the design: hire someone to create the design from scratch, or buy a template and modify it to suit your corporate identity.
A blog is not a work of art; it should make a good impression on the visitors with a functional and sophisticated design.
Optimize for search
Planning and creating content is a key part of getting started with your content marketing strategy.
But much of the success lies in the distribution of that content.
To do this, try positioning your content in search engines so that users looking for information can find it easily.
You can do it in three steps:
- Select the main keyword
- On-page Optimization
- Off-page SEO
Content Distribution
One of the main problems of a content marketing strategy is to give the generated content sufficient visibility to achieve the objectives.
Many people say that content is king, but the truth is that without proper distribution, the investment in content creation will be useless.
After publication, it is important to distribute your content using the following actions:
- Send an Email to your subscriber list
- Share on Twitter
- Post on Facebook and Promote
- Share it on Google+ and LinkedIn
Last words
Content marketing is a digital marketing strategy that consists of creating and publishing quality and informative but non-commercial content for our target audience. Remember that it is a long-term strategy and that the results will not happen overnight. However, by following the above-mentioned tips and tricks, you will definitely get a positive response from the audience one day.
Author Bio:
Freya Una writes SEO articles for online business marketers and SEO tools users to make their Google rankings surge. Her articles have appeared in a number of websites i.e., eLearning Industry, Calculators.tech and Inside Tech Box. She contributes articles about digital marketing, SEO techniques and tech regularly to Prepostseo.com
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