Twitter is an undoubted stage where any stuff can take place. Here everyone can accomplish their desired result. By following the target audience with appropriate hashtags and the correct time along with the proper strategy. Some may think that Twitter is falling; actually, not many marketers believe it’s the right platform to generate brand awareness and visibility online. They are still performing the same strategy.
Twitter has 320 million active users monthly. It is a beloved and captivating social media for business people who want to be active.
Besides, for Customers, followers, marketers can spend time on Twitter to relax and talk about their products. It is a significant place to showcase your outcome and make people connect with your brand.
The Twittersphere is the place to rant about brands, and products occur. So it’s quite easy to show off your brands here, mainly if you use appropriate hashtags.
Before You Start, Fix Your Goal
Before you plan to start your business on Twitter, decide your goal to be gained on Twitter. Think to yourself what my objective is, and what I want to achieve. Once you fix your plan, focus on creating your profile on Twitter to increase Twitter Engagement And Reach.
Create Your Twitter Account
Creating your profile is the first and foremost stuff. It is not a big task, but it’s crucial to complete your profile with a professional outlook. And make the audience interested while they spot your profile for the first time.
Some Guides To Fill Your Profile
Select A Username
Choose the right name for your account; keep in mind it should be identifiable and easily recognizable. You can choose your company or brand name as your username. It must be catchy; make sure it’s not used already. Avoid including numbers to your username unless it’s taken.
Choose Your Brand Name
While choosing a brand or company name, confirm your name is related to your business, or industry. Up to 50 characters are allowed to write your business name. This will help in Twitter Engagement And Reach.
Place Your Bio
Your bio should be concise and straightforward, providing informative details about your industry, and brands. Speak about the purpose and advantage of your brands. Come up with relevant and similar hashtags for your product. It is easy for people to catch your content, and it is also useful to get more engagement. Also, include two or three keywords for your product. You can also place information like any awards or any special events take place in your company recently. Add any offers, or discounts you are giving. If you launch any new product currently, then tell one or two lines about your new outcome.
Mention Your Location
Your industry may be anywhere in the world. But it’s necessary to mention your office or company location.
Include Other Media Links
If you are active on other media or running any website, blog then includes the link to increase your traffic on other media.
Add Profile Picture And Cover Photo
Your profile picture must be related to your industry, or you can upload your personal picture. If you are active on other social media too, then upload the same profile picture and username. It is beneficial to reach your audience on Twitter. It is effortless for the people who want to get you on Twitter also.
Follow the Correct Ratio For Visuals
You know that a single picture speaks more than lengthy words. So your picture must be well designed with perfect size. It is vital to maintain perfection in every aspect while you are running a business on any platform. Because there will be many chances to judge your actions.
All you have to know is the correct ratio for every visuals content.
Profile Picture: Maintain 400×400 on click, display at 135×135 on the profile image. 50×50 at feeds
Feed Image: 520×290 pixels right ratio for feed post
Links: 540×180 display at 540×290 on your feed
To create your visuals attractively and want to use different themes, you can use software and tools to edit your visuals.
How To Calculate Engagement Rate?
Every business profile is giving its best to increase the engagement rate. The engagement rate will say how good your content posted on Twitter. It can help in Twitter engagement and reach improvement.
A high Engagement rate is valued more in the Twitter world. So many business people are trying to raise their attention even in small ratios.
To measure your engagement rate Divide all your impression rates with your tweet( likes, tweets, comments) by your total number of followers count.
Correct Length For Tweets
Twitter allows you to include 280 characters in your tweets, Which is double the previous count right? It does not mean you must compulsorily use 280 characters. Actually, up to 100 characters is enough to receive more engagement rate if you use medium length. Now you can also include a link to your tweet. It’s probably better to use 123 character length. Make sure you are presenting short and sweet tweets. If it’s necessary, you can drag your tweet length.
Importance Of hashtags
Hashtags are the general stuff on social media. It is now trending on Twitter too. The main benefit of hashtags is to make people easily identify your content or topic related to your account. Hashtags have the power to enhance your engagement rate instantly.
Avoid using too many hashtags to lower your attention rate. Make sure your hashtags are relevant or connect with your brands or content. Add one or two most relevant hashtags for your content.
You can create your own hashtags for your products, brands, or any special events. Try to make your hashtags among your people.
Tag Other Accounts
When you post any tweet that matches or is connected to other accounts, then you have many chances to tag other accounts. Tagging other accounts increase Twitter retweets and helps reach a new audience and helps spot your profile.
You can tag with @ symbol on a regular tweet or mention ten accounts when posting photos. This type of practice assists you in identifying many people to connect with them. And there, you can showcase your brands or products to the audience those who are aware of your account. It encourages new people to visit your profile.
Add Link In Your Tweets
Don’t hesitate to add links to your tweet. If you want to increase brand awareness, and raise traffic to your website, you need to include in your tweet. Make sure your link matches your content. It also provides a higher engagement rate.
Videos Content For Twitter
Video content receives a greater engagement rate than other content. It gains more interaction.
Specific Metrics To Be Followed While Creating Videos
- Your video length can be a minimum of two minutes and a maximum of 20 seconds
- You can set 40 frames per seconds
While posting video content, make sure it’s essential to add captions. Include a proper caption about your video. Don’t forget to add subtitles if possible Sometimes, your followers may be busy, unable to use headsets or may increase the sounds.
Upload Gifs For Twitter
To create an attraction for your post, you can use Gif content. People may feel excited and fascinated to see animated and moving pictures. You can create different Gifs depending on the situation. You can upload up to 15 Mb, check whether it’s not exceeding 640×400.
Pick Right Time To Post
Actually, there is no right time to post your best content. Simply note, when your audience is engaging more on your content, that is the best time for your post.
Better you can analyze your content with posting at different times on your account. That way, you can get an idea of your audience’s time. You can track Twitter analytics to find the active audience time. In this way we can increase twitter engagement and reach on posts.
Did You Know Tweet Count Per Day?
Usually, your tweet lifespan will be 15 minutes only. In that short period, you have to obtain lots of interaction. At the same time, your followers receive more tweets per day. Avoid posting too much content in a single day. Try to present a variety of content with equal intervals of time. The research shows that tweets with @ symbol receive more traffic on your account.
Focus On Current Happenings
When you search hashtags in order to find some content. You will get top results filtered by the Twitter algorithm. To display your content to the first result, you have to include popular or trending hashtags and your post. You can focus on current happenings to get trending hashtags. When you identify any current happenings, try to post retweets to that topic. Create content similar to the current subject so that it’s easy to match popular hashtags. If you want to attain instant connection, the attachment uses trending topics in your account.
Start A Twitter Chat
If you want to enhance, your followers count with a maximum engaging rate. Then start Twitter chat with your account. Post it regularly and choose the right time for that. Announce your Twitter chat with your followers to make them aware. Twitter chat is nothing but speaking about any topic with a group of people. After the discussion, the presenter can ask a question to the listener about the topic. The followers can reply to that question with hashtags created especially for a Twitter chat. Make sure you are giving a proper introduction and conclusion about the topic in the discussion.
Author Bio
Kaira Ralph works at Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.
Image Courtesy : Pixabay
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