(This post is a guest post contribution by Sathish Arumugam. Read more about him from the author bio below the post.)

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You are here in this post about common SEO challenges and tips to resolve it. Further, I don’t want to get you involved in SEO basics like what is SEO and its techniques. Rather, let us discuss more about the frequent SEO difficulties that you will come across and how to overcome it. It is better to hold off from these.

You cannot opt out from a few significant SEO challenges; even you are a master in optimizing your web pages for SERP rankings. Getting top website ranking holds a lot of work to execute any powerful SEO strategies properly.

Though you are smart enough to handle it every SOE tasks, you will get exposed to those SEO threats. Let us get into all those in detail and learn how to resolve it practicing best SEO practices.

Common SEO Challenges even Experts might come across

You might be distressing once you face unexpected SEO challenges though using proper white hat SEO techniques. So far, have you not faced yet? Great. Anyways, be aware of them to stay away from it further. Apart from having a SEO-friendly content which is optimized for your target keywords, it is predominant to fend off a few SEO challenges. Else, you will undergo downside in your search engine rankings.

If you are into SEO services, you will have to balance between the actual SEO results and client’s expectations. Before taking projects, you will have to gain enough knowledge about the negative SEO too for successful execution.

You can also classify such search engine optimization difficulties and impacts on the basis of your control over it.

Top SEO Challenges that you have no control over it.

Here, are the common SEO challenges that you have no control over it. Don’t bother; you can overcome those SEO hurdles.

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#1 Content Duplication Issues

Anyways, you don’t copy content from other websites or blogs being a professional. But, there are possibilities others to duplicate your content. It may be either intentional or unintentional. There might not be severe penalties for plagiarism. But, that doesn’t mean that you can practice content duplication.

Moreover, issues related to copying content is considered as a most common SEO trouble. Search engines will get confused about which page to rank for the target keyword. You might face lag in ranking due to this.

How to overcome Content Duplication related SEO challenges?

Make sure not to copy content and also that your content is unique. Frequently run plagiarism or copy content check using free online tools. If finding anything, approach the website or blog owner to remove the content duplicated from your page. You can display warnings or badges that your content is copyrighted and not intended to copy or duplicate.

#2 Emerging Competitions in your niche

Frankly telling, if there are no much competitions for your niche or business, then it is obvious that you are have not chosen the potential one. Every business must have competitors. Only if there is a high demand, new businesses will start kicking. It denotes that you are on the right niche. However, those emerging competitions will increase your SEO threats.

How to overcome it?

Keep monitoring your online business competitor’s activities using smart SEO tools like ahrefs, SEMRush, etc. Don’t imitate what your competitors are doing. You can reproduce their ideas in your way. Moreover, by watching your competitors, you will get better ideas about what your customers or prospects are curious about to do. You can pitch your website SEO based on what your target audience wants.

#3 SERP and market undergo frequent updates

Google and other popular search engines are more aggressive to refine best results to its users. Hence, search engines frequently make changes or upgrade its search algorithms. Thereby, the strategy that works well earlier for getting top SERP ranking might not help you in the same way.

How to chase it?

You must be always vigorous and ready to cope with ever-changing algorithms and evolving technologies. Google’s regular updates, new SEO tools, and strategies are such we need to accept and act accordingly. Never stick to particular traditional SEO practices. Practicing solitary promotion strategy never suits all the time. Upgrade yourself every day based on the behavioral updates of the users as well as search engines.

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#4 Unanticipated Ranking drops

Once you get better results, don’t stay happy, that it will be constant forever. You could see sites that are in top 3 positions may go down in ranking. Most of the SEO consultants would be facing this issue. The reasons might be bad backlinks, irrelevant content, high bounce rate or using any black hat SEO techniques.

How to overcome it, then?

The only way to escape from these unexpected ranking drops is to be precautious. As we all know that prevention is better than cure. Better to use white hat SEO techniques and build quality backlinks. Don’t use bad black hat SEO techniques that are against search engine guidelines and get penalized. And, to bring down your bounce rate, you must appeal your readers to engage on your blog.

#5 You have to wait enough time

SEO is not for people who urge fast results. This SEO challenge you cannot overcome unless if you practice awful SEO strategies. But, I would recommend staying calm and waiting for the actual SEO benefits. Going for tricks that brings swift results won’t help you to achieve the long-term benefits.

Typical SEO challenges that we can have control over it

#1 Forgetting the importance of local SEO and Mobile SEO

Both local SEO and mobile SEO are highly relative terms. The fact that the majority of locality-based searches are now happening through mobile devices. Also, a decent ratio of local mobile searches leads us to sales. Moreover, Google knows where the users are while searching.

But, most of the brands are still not utilising local SEO much. If you are not ranking high in those local searches, you will have to lose huge business, and your competitor will get the sale.

What to do now about Local SEO and Mobile responsiveness?

To optimize your website or blog for both locations based and mobile searches, you may consider the following terms. Pick right keywords that are geo-specific and include it in your content naturally. Get reviews or testimonials from your existing customers and publish it on your website. Use rich snippet plug-ins that is to display more details like your working hours, ratings, etc. as if you are appearing in the SERP. Have well-designed websites that are mobile-friendly.

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#2 Not Being Consistent and Vigorous in the online market

The well-known but most common SEO challenge is not being consistent. As you do SEO, you can’t expect results the very next day. In this way, most of the bloggers, digital marketers, and SEO consultants are losing hope and being inconsistent. If you are not stable and vigorous on the internet, then you cannot survive in the market or beat your competitions.

How to resolve it, then?

Be proactive, learn your trade every day, and keep updating yourself with respect to the changes in the market as well as evolving internet advancements. Accordingly, keep your website or blogs fresh adding content, displaying the latest trends or news about your business in your website homepage, participate in influencer meetups, interact with more people through digital media, etc.

Generate more quality content and organic backlinks to ensure your online presence to both the search engines and its users. Don’t ignore the practice of running a comprehensive analysis of your website and its performance, regularly. Using different types of SEO analytics tool, you carry out a detailed analysis of your website or blog understanding your audience mind. Based on that, you can further optimize to serve better.

#3 Throwing Away Social Media out of your SEO Strategy

There are always hot discussions about the social metrics and its influence on search engine rankings. Unfortunately, many professionals neglect and throw social media out of their SEO strategy. People find it difficult to unite SEO and social media together. By doing this, there are higher possibilities to drop huge traffic and ultimately, business.

How to utilise social networks for SEO benefits?

A rock-solid presence among social platforms is very much essential for online business promotions. However, social media does not influence your website rankings directly; instead it will boost its performance in the long run.

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Grow your social media followers and engagements on most popular social networks that suit your business. You can follow top influencers in your domain, and build relationships. You can outreach those influencers for authority backlink opportunities.

Increase your social signals or social mentions and get reviews on your products or services from your social followers. Through which, you can drive more organic traffic and achieve your goal of action. Always make sure to be active in social channels that in some way help your business to succeed.

Conclusion

At last, here is a kicker. Voice Search trending: SEO masters are ready to upgrade yourself against it? Obviously, you have to be. Likewise, there will be advancements in the industry regularly. To overcome those common SEO challenges and difficulties – you have to keep updating yourself, use only good SEO practices, don’t rely on single source or technique, meet what your audience needs, and utilise social networks for SEO benefits. Hope this article would be informative and helpful to know some typical SEO challenges and ways to overcome it.

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Author Bio:

A passionate Blogger, Trainer and a Digital Marketer. Glad to share that I am the man behind Traffic Crow & SGS Mediasoft. Traffic Crow is an upcoming blog that frequently comes with informative posts, interview series and expert roundups to serve its readers best forever.

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