Different Ways Social Listening Can Help You Create Amazing Content

(Note: This Post is a guest contribution by Krishna. Read the author bio below the post to know more about the author)

Content is king when it comes to drawing the attention of consumers. Every brand and marketer is well aware of this fact. But building an engaging content strategy that keeps the target audience glued to your social feed is not easy. Not even for seasoned marketers and social media managers. 

However, there are other tactics that you can use to make your content strategy more effective. Social listening is one of the best tactics you can leverage while planning your content calendar. If you implement it during the creative process you can create more relevant and value-offering content that grabs the attention of the target audience. 

In this blog , we’ll look at how social listening can enhance your content strategy and increase engagement. Let’s dive in. 

What is social listening?

Social media users now interact with their preferred brand more than ever before. Social listening helps you monitor and analyze these interactions in real time. With social listening, you can monitor your online presence without losing time or money. 

Increasing your level of social media engagement can be as simple as paying attention to what people are saying about you on social media and responding to their comments. The sooner you respond the better your chances of getting the conversation going about your brand. It will also motivate other users to engage with you. 

How do social listening tools work?

When you supply keywords, social listening tools search for these search terms in posts, articles, and online forums. It then analyzes them and their authors to collect information. You can use your brand name as a search term to get an idea of how well people know you and what is public opinion. 

To keep tabs on your competitors, you enter their brand or product names into the search field. If you want to learn more about your target audience, type in a keyword relevant to your industry. 

You may learn a lot from social listening. Insights like these: 

• Geo-location of your target audience 
• Their age and gender 
• What language do they use 
• What topics do they talk about the most? 

To put it another way: You’re given a limitless amount of information about your ideal customers. As the saying goes, knowledge is power.

Understand your audience

Your target audience’s demographics, browsing habits, preferences, and other interests and dislikes can all be gleaned from social listening. Only the correct keywords are required to get the information you need.

Let’s say you run a digital marketing company, you should be using hashtags and keywords related to digital marketing, social media marketing, online marketing tips, etc. 

Use these keywords to identify popular content topics related to your industry or niche. Once you have identified the highly engaging content topics you can plan an effective content strategy to draw the attention of your target audience and keep them engaged. 

Identify new trends

The interests and perspectives of your viewers are likely to shift throughout time. Therefore, it’s so important to keep tabs on industry trends and adapt your content accordingly. 

It’s possible to track viral content and use it as ideas for your posts with social listening. You can focus on a particular niche or community and monitor trends there. 

Keep a keen eye on the number of times your keywords are mentioned to spot industry trends. If you notice a rapid increase in that figure, you may be witnessing a new trend. 

Identify complaints or issues and respond 

Your consumers may all be complaining about the same thing, such as a problem with a certain product. They don’t always know how to utilize it or how to resolve the issue on their own. 

Rather than waiting for a response from customer care, you might put an answer to the question on your website. For example, a comprehensive guide in the form of a blog or an infographic on how to use a product. 

Alternatively, you should also respond to individual comments to inform them of the new helpful information. 

Establishing your social listening process can be as simple as entering the name of your company or a list of products and services you offer. Although, you can further simplify it by creating a hashtag specifically for customer support queries which makes it easier to track. 

Leverage user-generated content 

Your content strategy can also benefit from positive reviews. User-generated content is perceived by viewers to be more trustworthy than content produced by brands. 

To get more user-generated content, ask your followers to use a certain hashtag or to mention your brand in their posts. Using this method, you’ll be able to find exactly what you need. 

Contests and freebies that incentivize user-generated content are also sponsored by several brands.

Address both positive and negative interactions 

When it comes to social media, you never know what may go viral. Furthermore, not all publicity is good publicity. If an angry customer’s tweets about your brand or product go viral, it can cause great damage to your brand’s reputation if ignored. 

This makes it important to address and respond to negative comments and provide customers assurance for resolving their issues. Address the customer issues before they escalate into a social media crisis for your brand. 

Similarly, addressing positive comments can also benefit you greatly. These positive comments can also be used to promote your brand. After all, as a customer what would you trust? An ad from the company or genuine feedback from customers?

Remember, word-of-mouth marketing still holds the leads in terms of conversions. Engaging and highlighting such comments make it easier for consumers to trust your brand. 

Using social listening tools such as TrackMyHashtag, you can track all tweets related to your brand or its products and services. You can track all positive and negative opinions of customers and respond in time without letting them gain unnecessary attention while also retaining the unsatisfied customer. 

Analyze the how influencers engage 

When it comes to content marketing, thought leaders and influencers can also help. For example, if you want to know what your audience is interested in, look to the people who are most influential in that field. 

Finding industry influencers doesn’t require any additional effort on your part. Social listening technologies provide you with a list of the most influential profiles that discuss topics you are interested in analyzing. 

As soon as you have the list, visit their social media profiles or blog to see what they post. Pay close attention to the thought leader’s persona as well as the things he or she discusses. What do you think of them? Is it close to your company’s image or is it a radical departure from that? 

Influencers’ features and demeanor can have a significant impact on their attraction. This information can help you evaluate your material, and if their voice and perspective resonate better with your target audience than yours, you may want to adjust your message accordingly. 

You can also track, monitor, and analyze their social media profiles with social listening tools. It will help you track the content and media type that draws the most attention from the target audience. With these insights gained, you can improve your content and the quality of your content.

Keep tabs on your competitors

You can learn what people are talking about your brand through social listening. As a result, you’ll be able to see how your competitors are seen by the public. Social listening is a vital part of content development, and competitor research is an essential part of this process. 

Your competitors may be employing channels you aren’t aware of. A good rule of thumb is to keep an eye on what people are saying about your company on Twitter even if you don’t have a dedicated account. A wide web is necessary to ensure that you don’t miss out on any potential social listening findings. 

Closing Thoughts 

This shows that brands may utilize social listening to enhance their content strategies in a variety of ways. In reality, your brand and product aren’t the only things people talk about when it comes to your social media presence. 

The first step in social listening is understanding public opinion. However, you can only benefit from these insights if you use them to make informed marketing decisions. One of the many critical applications of social listening data for forward-thinking marketers is content marketing. 

Remember, social media is a two-way street, to increase engagement you must publish engaging content as well as engage back with your target audience.

Author bio:-

Krishna is a content writer and digital marketing executive at Algodom Media LLP, She contributes her writing content for Trackmyhashtag along with focusing on improving search engine ranking and social media strategy. She loves creating Mehndi designs. She also likes reading spiritual blogs & guides. Her favorite sport is badminton.

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