Internet usage has increased a lot with each passing day among users. The Pew Research Center report, the use of smartphones and other smart devices is increasing rapidly, in 2015 21% of mobile app American adults preferred to go online while this number has jumped and has reached 28% now. More people these days are going online these days and it has become essential for businesses to go digital. Moreover, have they done so? Merely by adopting and leveraging different digital media channels. In this article, we will discuss about digital marketing and effective ways to leverage it with Advance Channels.
To keep pace with the competition, business owners have to update their businesses with technological advancement. If they don’t do so, then they will definitely lose their place in the market and also lose their potential customers. It not only costs their place in the market. But it also costs many the things like ROI, a decrease in the revenue stream, reputation, talent pool, creativity, and much more. Businesses have to undergo a digital transformation when it comes to leveraging a competitive edge.
Digital Marketing: Effective Ways to Connect to Your Customers Using It
Digital marketing is one of the effective and useful ways which connects businesses with their audience. Business entrepreneurs can find customers at the right time and from the right place . It all work is done using the right digital marketing strategy for their business. They need to use various digital media channels like social media platforms or any other, which helps them to transfer their message to more customers.
Mobile Marketing
Around 2.87 billion users are using the mobile for various purposes. Thus it has become vital for business owners to pay attention to mobile marketing. With Mobile marketing, they can easily encompass any marketing activity and can target users who are active on mobile devices, smartphones, tablets, or any other.
Online Display Advertising
Businesses have to focus on online display advertising to reach more customers and create awareness about their brand. Even they can assign the advertising task to a pay-per-click agency that can complete the entire one for them within their planned budget. Efforts made by the experts at the agency can bring more traffic to your business website and will also boost overall sales and growth of your business.
Video Advertising
One of the effective ways to transfer your message to more customers is through video marketing. You can use effective video marketing platforms like YouTube, Dailymotion, and many others. Video ads pop up before the eyes of customers before or after the content which they are watching presently. Make the video ads clickable to drive more traffic to your business website and create awareness among the customers.
Online PR
Online PR is one of the proven and most effective ways to deliver your message to more and more customers these days. It’s the practice of securing coverage online with blogs, digital publications, content-based websites, or any other source of content. Online PR is much to the traditional one, just the difference is that it is created in the digital space.
Deliver Value to Customers by Opting for Digital Transformation
Incorporating technology into a business system is one of the effective ways of transforming your business digitally. It helps to create sophisticated operations and experiences for the customers. By providing more value to customers, businesses can enhance their bottom line. It is also helpful in reaching tech-savvy customers in a short time span. This simply means that you have to pay attention to new technological territories in your business operation that helps you to provide an improved experience to your customers all the time.
Even you can think of developing a mobile app solution for your business that offers cutting-edge advantages for your business. For developing an excellent app like Netflix, you can take the support of a mobile app development company or can hire Android developers who are best at performing their work. Businesses are already using digital transformation strategies to get success in their business field.
Survive in Business Industry
Most of business owners are undergoing a digital transformation these days. One of the IDC research has predicted that digital transformation spending is going to surpass the number by 2019 and will reach around $1.7 worldwide, this will mark a 42% increase in spending from the previous years.
Meet Digital Objective
Another report by IDC estimated that 75% of CIOs and enterprises would be unable to meet their digital objectives due to a lack of digital transformation. Most of the businesses are facing numerous issues like lack of funding, innovative technologies, cloud infrastructure, and many similar.
Higher Profit Margin
Transforming business and taking it on the digital path has become the need of the hour. According to Forrester Research, 50% of business revenue will be affected by the digital efforts of businesses by the year 2020. At the same time, another Gartner study predicted that 56% of digital improvements in business activities can help businesses to take their profit margin much higher than ever before.
Ending Note
Leveraging digital channels can help businesses to increase their website traffic. They can even attract more customers to buy the products or services they are selling, this will ultimately result in increasing business sales and overall profit.
Digital marketing: effective ways work in a similar way for each and every business, regardless of their size and type. It involves building customer personas so that you can easily identify their needs and create compelling content online. However, it’s not wrong to conclude that by leveraging various digital channels, businesses can easily achieve the goals which they set for their business.
Digital transformation can help businesses achieve massive success in their business field. It also improves the connection between customers and businesses. They can even use this digital way to convey customers to buy products or services from them and make them feel special all the time by offering an excellent experience.
Author Bio
Gaurav Kanabar is the Founder and CEO of Alphanso Tech, an India-based IT Consulting company that provides music streaming platform development service and other app development services to individuals as per their specified demand. Besides this, the founder also loves to deliver excellent niches helping readers to have deep insight into the topic.
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