Emotions are something that we can express by our face, but when we talk about sharing feelings without seeing each other or by texting, emoji works here at its best.

Emoji is a tiny symbol that is operative on your mobile and other electronic communication devices and is used in text messaging. It elaborates your emotions by an emoticon instead of words. However, 70% of people believe that emojis can express feelings better than words.

Image Courtesy: Pixabay

It works as visual data for the brain because our brain can process this data 60,000 times faster than text data. Also, it helps to hold the interest of adults because, according to the statistics, average adults lose their concentration within 8 seconds.

What is Emoji Marketing?

Emojis became a common language in the 21st century; even Apple launched its iOS 6 with the emoji keyboard, which represents its diversity. Emoji was first noticed in the early 90s, then after Apple started it, the world broadly accepted emojis as a part of their current mode of communication.
Further, it came into existence rapidly, and now according to the Unicode Standard, there are 3,304 emojis in the emoji 13.0, released in January 2020, and July 17, is celebrated as a “World Emoji Day.”

Emoji Marketing refers to marketing, which allows brands to promote themselves with the most appropriate and creative use of these small emoticons in their sharable content. Also, emoticons have helped several brands in increasing their content engagement and making it more impactful.
Even according to the facts, 92% of internet users use emojis. Thus, as a brand, it is time for you to use these emojis. If you wish to market your brand and survive in this cut-throat competitive environment, you must implement all new forms of marketing strategies and go with the flow.

Image Source: Pixabay

How Much Are We Using Emoji Language?

Now a question arises is that if emojis are the fastest growing language on the internet, then “Are we also speaking it?”
And the answer is Yes!
As we talk about our social media, 63% of social media is flooded with images, and Facebook Messenger sends over 900 million+ emojis daily. As per research, almost 50% of the Instagram captions are written with the use of emoji.
Even a study states that 10 billion+ emojis are sent and received every day, and it is not only restricted to the text messages. It covers all areas on the web like they popped out in movies, fancy costumes, marketing campaigns, and apart from all this, now it is actively used in Bank passwords.

Gender Segregation

If we bifurcate the uses of emojis based on gender, around 60% of women and 41% of men are subsequently using emojis to convey their emotions more specifically than words.

Age segregation

72% of teenagers that are below 25 years of age use emojis frequently and 22% use it often.
76% of people having 25 to 28 years of age use emoji regularly, and 21% use it rarely.
68% of people hold 30 to 35 years of age engaging many times with emojis, and 25% of people use it not much.
62% of people having 35 and above years of age use emojis often and 30 % of users of this age category use it occasionally.

How are Brands Engaging with Emojis?

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It is a very prevailing human nature that they attract towards something when it looks so joyful and recognizable, especially the smiley face that restarts and refreshes the brain and mood as well. Hence, they start finding emotional alternatives into these emoticons.
Marketers take advantage of this tendency of humans and create a marketing campaign that includes emoticons and connects the emotions of customers to the brand.

Here we have listed some successful brands that assimilate emojis in their marketing campaign:

#1 Dominos Pizza

Pizza is a food that you can grab anywhere. Yes! It is effortless to get it, but have you ever thought of getting pizza by the simple text or messaging?
Yes, Dominos has made it possible!
Now you will be able to do this because Dominos launched Dominos Anywhere Emoji Marketing Campaign that enables you to order a pizza by messaging, Facebook Messenger, Twitter, and some other websites.

Image Source: Pixabay

All you need to do is to complete the process of registering to Dominos Anywhere Campaign and then send a pizza emoji to the specified contact number or tweet to their verified Dominos account. After this, you can grab your favorite pizza slice with delicious topping next to your desk.

#2 McDonald’s

McDonald’s emoji campaign proves that there is nothing complicated to be active. Just use your mind, and the trend will follow your brand. This emoji campaign named Good Time brings positivity in users’ accounts where they connect their products with happiness.

Image Source: Pixabay

They used emojis very creatively in their ads as they create a chain of emojis that brings smiles within a long hectic situation with eating a burger or any other product by McDonald’s.

#3 Hillary Emoji

Hillary Emoji is an emoji keyboard that is themed on Hillary Clinton to market her political career. This keyboard was launched in September 2015 that contains Hillary Clinton’s emojis, stickers, and GIfs, which are operable on iOS and Android devices.

Image Courtesy: Pixabay

They used this keyboard to raise the fund and support to Hillary Clinton by just including Hillmoji in posts with hashtag #MadamPresident. It is a smart way to keep herself engaged with youngsters and stimulate votes.

#4 WWF

WWF, which stands for the World Wide Fund, is the world’s largest and most respected organization that has 5 million+ supporters in 100+ countries. They promote the reduction of pollution and resist degradation of the natural environment by using natural resources so that humans can live with nature without any dissonance.
WWF launched its first-ever emoji campaign named #EndangeredEmoji in May 2015 to raise support and funds for organizations to protect our precious species and their habitats.

Image Courtesy: Pixabay

They made this campaign live on Twitter, where WWF shared an image containing 17 Endangered Emojis, and if users want to be involved in the battle, they need to retweet the image.
It is said that “When you want to raise funds, you must give a simple way to donate,” and WWF applied this strategy through its simple emoji campaign.

#5 PETA

People for the Ethical Treatment of Animals, i.e., PETA is the largest Animal rights reservation organization that has 6.5 million members who work for rescue, rights, cruelty investigation, and public education for animals.

PETA uploaded a video named “ Cruelty Beyond Words,” which is an animated emoji video that tells us how we can save animals from cruelty by simply texting heart emoji to 73822.

If you find any animal in danger, send a message to them, and you will get the most urgent treatment via links and get help for animals wherever you are and whenever needed.

Image Courtesy: Pixabay

Why Are We Using Emoji Marketing?

Till now we have discussed the few most popular brands which are using emojis for their branding.
Now the question arises why are they doing so?
What are the advantages of Emoji Marketing?
Let’s understand it by digging into the keen analysis of its benefits.

#1 Increase Engagement

To build a brand image, you must increase engagement with users via social media and its trending features like hashtags, emojis, GIFs, etc. The brands which use emoji have observed that their Tweets, which contain emojis, saw an increase of 25.4% engagement.

Whereas brands that use emojis in the Facebook posts vouched for uplifting their engagement rates by 57%. Further, those brands using emoji marketing for their Instagram content also saw an increase in engagement rates by around 48% with emojis.

Isn’t that facts are enough to understand the contribution of emojis in an increment of engagement on social media?

The answer is yes!

Emojis are very eye-catchy and easy to understand; thus, they are more relatable for anyone. So when brands use it for their marketing, it increases the brand’s engagement with the customers.

#2 Humanise Your Message

Expressions are more impressive than words, and emojis are incorporated with thousands of emotions. Thus, it brings an emotional touch with the users and offers a message that can be easily conveyed and digested by anyone.

#3 Heighten Your Storytelling

Users are getting bored with the usual text and lengthy paragraphs containing lots of words. They want something new, something relatable, and you can fulfill this need by using emojis in your storytelling because emoji is a tiny symbol that brings interest to readers through its effectiveness and elevates your content that stands out from the crowd.

Image Source: Pixabay

Points You Must Consider During Emoji Marketing

Emoji marketing has a lot of benefits, but you must be careful while using it because 59% of users believed that companies are overdoing this.

Here are some points listed below that you must consider while drafting your emoji marketing content:

Don’t use more than five emoji in a post.

Keep it relevant and relatable.

Draft your content with simple and easy to digest emoji.

It should be straight to the point.

Use it in the most natural way possible; don’t complicate it with high coding.

Top 10 Most Popular Emojis on Social Media

#1 Face with tears of joy

#2 Red Heart

#3 Smiling face with heart-shaped eyes

#4 Black Heart

#5Loudly Crying

#6 Smiling face with smiling eyes

#7 Unamused Face

#8 Two hearts

#9 Face throwing kiss

#10 Face of anger

Image Source: Pixabay

In Final Words

Now emojis are everywhere, but if you want to stand out, use it most creatively and elevate your content by first, analyze your audience, and then incorporate your emojis as per their taste and preferences.

Only then you will squeeze out whatever you want from an emoji marketing campaign and speak the right language which your audience wants to hear.

Author Bio:

Pooja Shah is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook, and other social tools

Featured Image Courtesy: Pixabay

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