9 tips you should know about Facebook ads to increase your sales
Do you want to get the most out of your Facebook marketing campaign? Here are the 9 practical Facebook ad tips and tricks to help you with this!
Facebook is a very powerful promotional tool used by commercial companies of any type and size. Actually, there are good reasons for this. Facebook is popular with young and old and has millions of users around the world. Just think that 1.47 billion people visit Facebook every day and more than half do so multiple times.
On top of that, people spend an incredible amount of time there on Facebook scrolling news, reading the news, and chatting with friends. That’s why marketers try to use these social media as often as they could be and get the most out of it.
We hope you don’t ignore this effective marketing tool and start running Facebook ads right now! And we will do our best to make your Facebook marketing journey as smooth as possible.
Here are 9 powerful Facebook ad tips to help you make the most of your marketing campaigns and grow your e-commerce business with ease.
If you regularly conduct a target audience analysis, you probably know which people are interested in your business and where they mostly live. Thanks to Facebook’s location targeting option, you can easily reach these people.
As a general rule, the platform uses mobile signals, IP addresses and profile data to determine the locations of its users. So if you are traveling the world, Facebook will know about it and show you ads related to your current location in some way. And you can use this option for your own benefit.
With Facebook Ads, you can target users based on their countries, cities, or even a specific location. Therefore, you can enter any physical address in the search box and target all the people around this area.
In addition to that, Facebook allows you to show your ads:
Everyone in this place
People who live in this place.
Recently users at this location
People who travel in this place.
When selling products online, it is reasonable to choose a country that gets the most sales and specific people who live in this place. However, there is no point in targeting “people traveling in this place.” There’s a good chance that they simply don’t notice your ads or that your offer isn’t relevant to them.
Facebook has a feature where it allows you to target audiences with very specific behaviours.
Facebook has many categories, including many subcategories. By regularly analyzing your audience, you can suggest what your customers like, what devices they use, what payment methods they prefer, etc. Based on this information, you can create and target many small audiences instead of a large one.
Image Courtesy: Pixabay
If your audience is in different parts of the country, it is better to create different Facebook campaigns for each city/state. This will help you better assess the success of your Facebook ads and therefore minimize your costs.
After a time (2-3 weeks), you will have to analyze which regions produce the most sales and divide them into countries. Then you will understand which countries have good potential and deserve your attention.
Of course, the more targeting groups you have, the more money you will need for advertising. However, it is worth it. If you take these steps in the early stages, you will have a better chance of not spending a lot of money on audiences that don’t work.
“Stop Selling” is one of the most important Facebook advertising tips we can offer you, although it sounds a little strange. These days we see so many ads that our brains simply ignore most of them. When we detect an ad, we generally try to move it or simply close it. That’s why digital marketing specialists use special tricks that help them reach their audiences and increase sales. One of these tricks is to avoid persuasive advertising.
Your ads will be more likely to be noticed and clicked if you offer people not a product but a solution to their problems. Try this if you want your ads to bring you more results.
Undoubtedly, funny Facebook ad headlines will help you get people’s attention. But if you want to significantly attract the interest of your readers, you should include numbers in the titles of your ad creatives. In reality, headlines, which start with or just include numbers, intrigue people and make them click on your ad.
To confirm this, let’s compare 2 headlines:
How to earn a lot of money promoting your store on Facebook
How to earn over $ 4500 by promoting your store on Facebook
Do you see the difference? When we use numbers in a headline, we make the message more memorable and interesting to our readers. People clearly understand what are the results they will get if they follow the same steps, so they click on a title and start reading.
However, not all numbers may be equally effective.
Our next Facebook ad tip is related to calls to action. When advertising on Facebook, it is best to create different types of ads and try different calls to action. They actually have a huge impact on CTR. We don’t know exactly how it works, but even one word can increase or decrease your conversions.
Facebook has 7 types of calls to action available:
Reserve now
Contact Us
Use the app
Play a game
Buy now
Sign up
Watch video
The choice of them will depend on what you offer to your clients. You have an online store and it is essential that you mainly use the “Buy Now” button. However, we recommend trying different types of CTAs. They can bring you amazing results.
Image courtesy: Pixabay
Facebook is a very popular social network, with nearly 2.5 billion monthly active users as of the fourth quarter of 2019. Most of these users make use of free stock photos to promote their products or services. And they make a big mistake.
The main problem with free stock photos is that they are everywhere and available to everyone. Me, you and everyone we meet can use the same photo to promote totally different services. This might not be good for you if you want to build your own brand and stand out from the crowd. Of course, the chance of a person seeing two identical images is low, but sometimes it happens.
Another problem with stock photos is that people demonstrate unnatural body positions and emotions that people might not relate to in their daily lives.
Hence, free stock images are not the best options, if you want your potential buyers to take it seriously. However, finding or taking professional photos takes a lot of time and money, which is not available to many people when starting a business.
The solution is to use paid stock photos, which are high quality and look more professional than their free versions. As a general rule, these photos are not expensive and you can buy many even if you have a limited budget.
Use photos of people.
Truth be told, most people use Facebook to follow other people’s lives. They do so because they like looking at new photos of their friends or evaluating someone’s appearance. If you want to attract more attention to your Facebook ads, we highly recommend that you use real-life photos when creating them. They have a positive impact on people’s first impressions and help you connect emotionally with your potential buyers.
Likes and shared actions are important if you want to try different types of content and choose the most popular ones. However, they are useless if you want to assess the financial performance of your Facebook ad campaign.
If you get tons of likes but people aren’t going to buy you anything, it’s a sign that something isn’t right. The problem may be with your ad, website, or something else. Still, you’ll need to stop your ads and do an in-depth analysis of what’s happening with your marketing campaign and how to fix it.
On top of that, it always makes sense to calculate your income and costs. For example, you sold just one product for $100 and spent $90 on Facebook advertising. It looks like your profit is $10. However, if you factor in all the costs, like using paid stock photos or marketing videos, it may happen that you are not winning, but simply losing your money! So we recommend that you make a marketing budget and regularly calculate all your income and expenses.
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Raunak Pandey is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.
Featured Image Courtesy: Pixabay
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