Five Steps to Create an SEO-friendly FAQ Page

Frequently Asked Questions are a curious point for readers as well as web spiders. Every blogger can get lots of advantage after launching a FAQ page or adding FAQ section into existing webpages. Updating a FAQ page on the website is one of the best ways to let your customers get more ideas about their much-wanted queries. By reading the FAQ content your readers may know more about your services and products.

We can divide the content into various shapes and sections and FAQ is one way to showcase products and services in an attractive manner.

It is also good news that voice search is increasing in 2019 which makes it clear that the users want to find the easiest ways. It means users want to read the content that is easy to navigate and accessible.

Benefits of FAQ Webpage

FAQ is the most diversify way to showcase your services and products. If you are planning to publish FAQ content then you are not alone. Go thorough Google and you can see lots of service provider’s even big brands are optimizing their websites for FAQ.

You know all sections which exist on a website to play a vital role and FAQ is one of them.

FAQ section can save your time if you include most of client’s queries in this section. Your customers can get answers of major questions by scrolling FAQ. But mainly you have to conduct a depth research.

This section may help you to increase website SEO friendliness by adding more LSI keywords. Adding conversational questions which can be asked by customers is the best way to approach a SEO friendly webpage.

Another side, winning the trust of customers is more important than offers them products because trust works for a long time. FAQ has the potential to build up required trust to establish a brand authority.

Always Focus on Relevancy

If your all webpages don’t contain relevant information then all your efforts can be devastated. When writing frequently asked question you have to go in-depth research to examine what your clients may ask. You can visit forums and join their appropriate category to collect the accurate questions.

All the questions should be relevant to the site’s products and in order to make a sheet you have to visit many competitor’s websites and see what types of FAQ they are using. Pay attention on what kind of regular questions are asked by end users. Collect them and find appropriate answer and add them on certain webpage.

You can also collect right questions by analyzing different client’s behaviors and trends.

This is one way to include insight about your products, engage more users and maintain a good bounce rate.

Before crafting FAQ page you can get help from keyword research tools that offers you exact words with traffic, volume, CPC and other parameters.

Navigational Structure

It doesn’t matter how well written your FAQ webpage if you don’t implement right navigation options to give the proper direction to the readers. Right navigation structure helps the users to find you FAQ easily.

Moreover, make separate questions by categories and subcategories; add easy to direct navigation features that suit a website structure and interface. Create appropriate sections for specific questions that show differently and grab user’s attractions.

Images my direct the FAQ sections, I have explored many such sections that contains small icons to get the advantage of alt tag optimization.

Additionally, search box is another way to take a FAQ page on next level.

Use Visuals

Yes, visuals are the best to attract passive visitors and engage them for a long time. Now I am going to explain how images and illustrations may impact FAQ page.

Make a video in which you show yourselves as an anchor and you are giving answers for the queries of customers and also providing valuable suggestions that might be helpful for customers.

Moreover, adding an illustration may increase your leads more that 235%, as per some researches on the internet. Draw original images according to questions and add them appropriately.

Add Schema

Implementing structured data is good way to represent your website in SERP. This data can help you to increase click through rate and traffic to boost up keywords ranking.

Google official has launched specific essential code to implement for question answer webpage that has been made specific use of FAQ webpages.

After implementing this specific structured data, some questions will directly display on SERP and they might show with links. Visitors can click on that links and directly visit question they want to read with answers.

Here this link you can get more informationabout this markup.

Analytics Insights

After launching your FAQ page, you have to heed your eye on analytics. You have to analyze your customer’s steps and check whether your web pages are getting enough traffic and how much traffic you are getting from organic, social media and other sources.

And try to get the answer above question and make major changes in FAQ to increase the user engagement. Find your sources and platforms of your traffic and improve your presence on those platforms.

This tool offers all major features that make custom reports of website visibility and customer’s actions.

Conclusion

Have you done your FAQ webpage? If not then conduct an overview for FAQ page with considering above all the things. Check if your FAQ page fulfills all the parameters and if not then this time you need to rethink about this plan and start changing miner aspects.

Author Bio–

Neeraj Sharma is a professional content writer and entrepreneur and he has been offering consulting service at hostnetindia.com. Hostnetindia is a popular web host that provides VPS, Cloud and dedicated server infrastructure since 2006.

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Image Courtesy:Pixabay

(Note: This post is a guest contribution by Neeraj Sharma. Read more about him in the author bio below the post)