How businesses use Instagram stories

5+ Ways To Use Instagram Stories To Grow Your Business

Most of the businesses on Instagram are using Instagram Stories to grow their brands and those who aren’t are planning to do so in 2018. The scramble for the use of this feature can be explained away by stats.

More than 300 million people use Stories daily and over a third of them view them every day. Moreover, 20% of Stories posted by businesses lead to direct interaction with the user. Hence, ignoring the importance of this marketing tool would be at your own peril.

So, how can you effectively use it? Many of the businesses illustrated in the infographic have attained success by taking their followers behind the scenes to see how they come up with certain products and given demonstrations on how to use their products.

Others have run campaigns to increase brand awareness and reach a new audience, as well as hosted influencers on their profiles to increase sales.

Reebok creates ads that use the so called “fear of missing out (FOMO)” to get its followers to buy products, while Nordstrom Rack uses professional photos on Instagram Stories to show its customers how the clothes actually look in action.

For more on how to use Instagram Stories to grow your business, check out the infographic given below.

99Firms.com has provided us with a wonderful infographic about Instagram stories.

 

Image credit for the featured image: Pixabay

 

© 2018 Digitaldimensions4u.com The content is copyrighted to Reji Stephenson and may not be reproduced on other websites.

Author

  • Mr. Reji Stephenson, the founder and editor of this blog is a digital creator based in London. He is an Engineering graduate with post graduate qualifications in Digital marketing. In this blog, he likes to publish contents related to digital marketing, blogging, social media , technology and data analytics. You can follow him on his Instagram link below the post. https://www.instagram.com/rejistephenson/

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Reji Stephenson

Mr. Reji Stephenson, the founder and editor of this blog is a digital creator based in London. He is an Engineering graduate with post graduate qualifications in Digital marketing. In this blog, he likes to publish contents related to digital marketing, blogging, social media , technology and data analytics. You can follow him on his Instagram link below the post. https://www.instagram.com/rejistephenson/

View Comments

  • Hey Reji
    Great article. I have been using instagram from the beginning and it has always been a steady source of traffic for my blog. Many big brands are using instagram stories and actually getting some engagement.

    • Hi Bhawna,
      Glad to hear that you have been using Instagram for a while and it is one source of traffic for your blog. Hoping to have more insights from you on this blog.

      Thank you very much for the visit and the comment.

      Reji Stephenson

  • Hello Reji,

    Instagram has surpassed the users on its stories earlier this year and left snapchat in the dust. And if someone is not utilising that feature it is just shame.

  • Hi
    Reji,
    Instagram has become one of the top used social media platforms. We should not ignore this social media platform for our business. Instagram is one of the best social media platforms to promote the brand, but firstly we need to know how this platform works effectively . Thanks for this lovely infographic and it makes easier to know about how businesses use instaram stories.

    Thanks for sharing this post with us.

    Have a great day.
    Praveen Verma

    • Hi Praveen,
      Thank you very much for your visit and the comment. Hoping to see your valuable insights again in this blog.
      Reji Stephenson

  • Hi Reji,

    Nice information about the Instagram, thanks for the good share and hope to see more such blog posts in the future.

  • Hi Reji,

    Every Instagram promotional fact on a single webpage. Now, that is called an informative article. The facts and figures you have shown in the infographic will be really helpful for Instagram promotion.

    Thank you Reji.

    • Hi Kathie,
      Thank you very much for your visit and the encouraging words. Hope to see you again with your valuable insights.
      Reji Stephenson

  • Hey Mate,

    I am Vikas Gupta from India

    You had written a great article to read, you are doing a wonderful job, keep it work.

    looking for more articles like this.

    kindly add my e-mail in your subscription list.

    woopsindia@gmail.com

    Thanks

  • Thank you so much for these articles, it’s been helping me with rankings and having a better clarity on how it works.

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