Technology

How can mobile apps help your business emerge?

With the emerging smartphone usage, people are getting more oriented towards apps and business tools which ultimately made a significant transformation in...

With the emerging smartphone usage, people are getting more oriented towards apps and business tools which ultimately made a significant transformation in the business sectors and made customer engagement more effective. Mobile apps have become a compulsory element for businesses, helping in their growth and performance and making interaction with customers more enriched with their services and products. Eventually, it became one of the primary elements to target potential customers and focus on their requirements make the business open to the global audience. So here are the six chief ways a mobile app can help your business emerge and engage more public with it.

Ease of access

Mobile apps offer easy accessibility to consumers with a user-friendly interface and easy to use functions. Consumers are more adapted to this technology because apps provide them user controls and settings and customers can handle and manage their own account. They can access the company services from anywhere, whether be it their living room or washroom or while travelling. Clients and consumers can avail the company services at any hour, anytime without having required any help or suggestion from any member. This helps businesses cater the needs of the consumers with a limited infrastructure which is very much cheaper compared to developing a full-fledged custom website.

Go cashless

Most online business those offering products and services allow their consumers to pay via credit/debit card or net banking. Mainly the eCommerce companies and online stores offer such convenience to people so that they can avail their products without using cash. eWallet services like Paytm, Bitcoin, PayPal, etc. are also supported by most of the online companies so that consumers can pay with ease and avail their services from anywhere. Hence, creating a good mobile application will pave the way for a better service, payment system, order point, and payment gateway. With the advanced financial system in mobile apps, it takes only a few minutes to order a product and complete the transaction.

Connectivity

Mobile applications offer a wide range of tools and options to connect your account to your social networks. This helps in extracting additional audience and increases your brand awareness in the social media platforms. Since the social media is 24/7 flooded with online users, it has become a great medium for getting connected to more people using your mobile phone. In fact, a mobile phone has become a big tool for trading and accessing social media accounts to view customer insights and visitor stats. Additionally, some people are inclined towards instant messaging applications for a faster means of communication which relieves them from waiting for long hours to get in touch with the customer support team. This works as a quick and efficient way to receive feedback from customers and take action on it.

Big space in the growing market

Mobile apps have occupied a space in the emerging market with its extraordinary marketing credibility. They can be integrated with the popular social media tools like Facebook, Twitter, etc., which gives customers the advantage to share their networks with your app. This leaves space for an extended traffic and network, and your business gets free promotion and publicity. Apps also support push notifications which are beneficial for sending instant updates and upcoming promotions to your clients and customers.

Enhance customer service

Providing top notch customer service is one of the important facets of business. With the help of a mobile app, a large number of issues can be addressed without making your customers wait for long. Apps can guarantee quality customer service within a certain period and prevent dissatisfaction or make your customers aggressive. You can collect feedbacks, advice, complaints, and respond to them with a greater level of satisfaction. A mobile app can constantly monitor customer feedbacks and address their concerns without letting their customers move from their place. It delivers peace of mind to your consumers with a continuous presence on their device. Mobile apps can also be used to educate and serve customers with the latest techniques and happenings in the company.

Growth in traffic and brand awareness

Mobile apps are an ultimate platform for branding. Every time your customer and clients run the app, your company logo will be reflected on their mobile devices. They will frequently be visiting your company app to find products and services at their fingertips, a service which is extremely reliable and convenient. And if they find it a great app, they will definitely leave reviews and recommend others to use it, which will lead to growth in traffic and boost brand awareness. Most consumers avail a satisfactory experience with mobile apps. It provides a better option to get noticed and strongly creates a better impression than any other means. It brings all the other mediums like the social media and business website under one roof and gains most of the traffic compared to a lone website. It helps your customers and peers share your brand name and spread information about the app.

Generate more income

A mobile app is also a gateway to revenue channels. Besides selling your product, offering services, and booking tickets, you can also earn extra with a few more strategies. You can earn by asking users to upgrade their accounts by offering more features, using in-app advertisements via online ad agencies, offer a premium version of the app that will include extra features and benefits, and lots more. This way you can also offer users the option to become a premium member and avail more benefits from your company.

Conclusion

Mobile apps are indeed a great tool for taking your business to a new level. But unfortunately, most businesses those are still not adapted to this new technology, are not able to understand its benefits. It is a great medium to boost your brand traffic and create awareness about your company for an extended range of people without having to create any campaigns for marketing. If your business is running low or you’re not able to provide extra benefit to your customers, then a mobile app is the right solution for you.

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Published by Team Digital Dimensions
Team Digital Dimensions is a team of writers under the editorial team lead by Reji Stephenson Profile

20 Replies to “How can mobile apps help your business emerge?”

  1. Hi Reji

    You are right and I imagine what our world would be without mobile apps. Having to be able to operate a business with a smartphone is just amazing not to talk of the revenue one can make with mobile aps.

    Thanks for sharing. Take Care

    1. Hi Ikechi,

      Thanks for the comments and the valuable Visit. Looking forward to see more comments in future too!

      Have a great time blogging

    1. Hi Elise,

      Thanks for your visit and the comment. Looking forward to see more insights from you soon.

      Best regards

      Reji Stephenson

    1. Hi Sue,

      Thanks for the visit and the comment. I agree with you that in future, it may be easy for most people to create an app like making a website.

      Best regards

      Thanking you

      Reji Stephenson

  2. Hi Reji,

    Businesses with a mobile application have leverage over their competitors. A business with mobile app is able to engage and retain more customers compared to those without a mobile app.

    Thanks for the share.

    Rosie Lukaszczyk

    1. Hi Rosie,

      Thanks for the visit and the positive words. Mobile apps are becoming one the most important tool for any kind of business in the modern world.

      Cheers

      Reji Stephenson

  3. Hi Reji,

    The benefits of mobile apps to businesses cannot be overemphasized. Most people are now using smartphone, and mobile apps makes it easy to reach out to or get in touch with potential customers.

    Thanks for sharing this.

    1. Hi Taiwo,

      Glad to see your comment once again and thank you very much for the same. I agree with the fact that mobile apps are one of the best sources for getting potential customers for a business.

      Have a great time blogging.

      Best regards

      Reji Stephenson

  4. Hi Reji,

    The future is mobile. Mobile apps are available to use now and in the future, they will be even more prevalent. The speed and revenue will be amazing. Everyone has many apps on their phones and having your own app will eventually be more affordable for your own business. Just amazing!

    1. Hi Kathryn,

      Thank you very much for your visit and the comment. Mobile apps are soon becoming a must-have option for any business to make progress. Without a good mobile app, it is going to be very tough surviving the competition among its rivals.

      Looking forward to have more insights from you in future too.

      Best regards

      Reji Stephenson

  5. Thank you. Great post about mobile app. I am a big user of mobile apps. I still think I don’t use it enough. Every day, I am discovering new apps and what I can do with it. Thanks for the insight on the benefits. Mobile is the future of businesses and yes, some business owners are not tuning in yet. I believe they will eventually. Sometimes I think it is the lack of knowledge on the benefits. If they know how much time they could save and revenue they can generate do you think they will use more? I will say YES they will.

    Thanks for the share

    Amaka Adindu

    1. Hi Amaka,

      Glad to see your comments again.Looking forward to see your insights again.

      Regards

      Reji Stephenson

  6. Hi Reji Stephenson,

    Thnks for this informative and helpful post! Love your blog so much. Assuming a business already operates to an extent online, you need to give your target audience members some kind of reason or motivation to use your mobile app.

    Regards

    Jason
    Jason recently posted…Free eCommerce PSD Template – 63 PSDs!My Profile

    1. Hi Jason,

      Glad that you find this post useful.Looking forward to have more insights from you soon.

      Cheers

      Reji Stephenson

  7. Thanks for the valuable information. The future of most businesses is now more dependent on the mobile apps.

  8. Hi,

    Very informative post and all above mentioned information really helpful to understand the importance of Mobile Apps….!!

    1. Hi Sandeep,

      Thank you very much for the visit and the comment.Hoping to have more interactions soon.

      Best regards

      Reji Stephenson

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