How to Attract Instagram Influencers Using Your Value Proposition

Finding Instagram influencers is not a problem. In fact, 39% of Instagram accounts with more than 15,000 followers are influencers. However, not all Instagram influencers are willing to work with brands. Those that are will only do so if they feel the brand is a good fit. After all, endorsements affect their overall message. The trick is to attract Instagram influencers using your value proposition.

Do a check

Before you start planning your influencer marketing strategy, however, you have to figure out if your brand is likely to be attractive to influencers. Is there something that makes you unique or sets you apart from all others in your industry or niche?

It helps if you have a fantastic product or service, but that is not the only criteria. You might have a website with the most helpful information in the industry, or one with a large subscriber base.

You need to identify at least one thing that makes you a desirable partner for an Instagram influencer or you are just wasting your time. Once you figure out what makes you special, you can start reaching out with your value proposition.

Write your value proposition

Your value proposition is a sales pitch, plain and simple. You want to convince an influencer that collaborating with you is a great idea.

As such, you want to talk about the features and benefits of your brand as you would to a prospective customer. If you can sell it to a user, you can sell it to an influencer.

The aim is to emphasize the reasons your brand is unique. However, it is important to use words and terms your audience can understand.

You want clarity in your value proposition, which should include how you outshine your competitors. Use graphics or video if they can explain your value proposition better than text. You have succeeded if your audience goes “Ahhhhh.”

Get in touch

Once you have created your value proposition, you have to deliver it. You can get in touch with your chosen Instagram influencers in a myriad of ways.

Your best bet is email and direct messaging because they have the highest engagement rates. However, take your time to design your pitch in a compelling way to get your influencers to listen to you.

Conclusion

Your value proposition is a key factor in convincing Instagram influencers to work with you. Make sure you create and deliver one that will likely attract them to your corner.
If you want to know more about how to approach Instagram influencers the right way, check the full infographic by iFluenz

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