How to Get Positive Google Ads Ratings and Increase Conversions

When you shop online, what is the first thing that you look for regardless of whether it is one of the e-commerce giants or a small localized portal? The star ratings and reviews are what catch your eye as they reflect the credibility, authenticity, and level of trust that past customers have shown for the product. This is more so for an online store as buyers do not get to see a product or get its feel before it is delivered.

Studies have shown that 90% of customers feel that reviews influence their purchase decision and 80% trust online reviews as much as they trust a personal recommendation from friends and family.

This is purely from the buyers’ angle. Now think of yourself as a seller running an online store. What would you do and what are the steps that you should follow to get positive Google ads ratings so that your business has healthy growth with increased conversions and sales?

Here are a few guidelines on how to get Google ads ratings.

What are Google Ads ratings and how do they work

Google seller ratings are part of the Google ads extension and are shown in the ad as star ratings on a scale of one to five. It is not a random exercise but a meticulous one carried out by Google by collating data from trusted sources. The rating is then visible on the body of the Ad. Google reserves the right to determine the qualifiers for arriving at the ratings and in some instances might decide not to award any ratings at all.

There are two types of ratings on Google Shopping. The first relates to individual products and reflects the value it offers its buyers. The second is linked to the sellers and is very important for enhancing the trust quotient of the buyers. It might take buyers a split second to glance through Google ratings but that is a critical determining factor in a purchase decision.

A positive seller rating is arrived after considering several parameters and all are linked to the quality of services offered. These include average delivery times, regular updating of inventories, unique reviews received from customers, and many more. Hence, you have to provide optimized services to get an answer to the question of how to get Google ads ratings.

Get Positive Google ads Ratings and Increase Conversions

Since it is now established that Google ads ratings improve business growth, sales, and conversions, this should be your priority for running an online store. While Google has its own set of algorithms for arriving at the ratings, there are a few steps that you can take too for ensuring good ratings. Here is a list of them though in no particular order.  

• Provide top-of-the-line services – Customer reviews on which the Google ads ratings are based depend heavily on their experience in the whole purchase cycle. Some of the factors to be considered are an accurate description of the product so that customer hopes are met once the item is delivered and quick shipping times. Shipping charges should be reasonable. Response time for attending to customer queries is also taken into account.
• Respond positively to bad reviews – You might not always be able to meet customer expectations and get bad reviews sometimes. But you should react positively to them. Apologize to the customer and try and fix the issue as soon as possible. Once done, send a polite email to him/her, enquiring if the review can be modified. By this simple act, you will be opening up business opportunities for the future. When you get a good review, respond with a thank you for a personalized touch.   
• Keep updated merchant data – Ensure that all particulars of your business on Google Merchant Center are accurate and updated. Any discrepancies here might lead to reviews not being entered against your name. This will result in a fall in ratings or ratings not being awarded at all.
• Ask for reviews – You will find many major e-commerce sites sending push notifications to customers, asking for reviews once delivery is completed. Customers are more inclined to give reviews when faced with a bad experience but if you reach out to the silent majority you will get more good reviews that will push up the ratings. You can request reviews through email or send a notification with a link to reviews.

These tips will surely answer your question about how to get Google ads ratings. Follow them for improved growth in business and ratings.    

Author Bio:-

I have been a Content Writer (Digital Marketing) for several years now. My focus is primarily on providing well-researched and unique content to readers. As per the requirements of the industry my posts and blogs are generally oriented towards SEO and SMM so as to effectively reach specific target audiences.  

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