(Note:-This post is a guest contribution by Will Ben Sims. Read the author bio below the post for details)
Across the app stores of both iOS and Android platforms, game apps happen to be the highest-earning app category. Despite the overwhelming success of mobile game apps, we should admit that only a handful of mobile games take the largest share of the revenue pie. In contrast, most mobile games just survive or struggle to survive as businesses.
Where do you want to see your mobile game app between these stories of success and failure? If you are a 2D and 3D game development company with several titles in the market, you already know the game development business. The question is, what needs to be fixed so that you can get the most out of your next mobile game app? Let’s find out.
While nobody likes to pay for anything except when they find something too irresistible, you should always give priority to free games over paid ones. When you are marketing a new game app with a $5 price tag, you are mostly doomed unless something happens otherwise by sheer chance.
Game apps are similar to starting simple home businesses. You need to accommodate all odds just to make yourself visible without thinking of making a dime initially. There are hundreds of mobile games for every small mobile gaming category, and naturally, people have loads of choices to fill up their time with gaming fun. So, don’t push your game-playing audience to leave the game by asking them for a fee.
Since you cannot manage dozens of social media platforms for a single gaming app, it is always advisable to pick the platforms where most of your target audience is active. This will also give you a consistent and solid grasp of your audience’s preferences and likes.
Several game apps try to achieve uniqueness by making the gaming experience complex and multifaceted. While uniqueness is something that the game idea should ensure, the development phase should always be straightforward to cater to the user’s needs without making maintenance and management difficult.
It is common knowledge that most gamers holding their handheld devices want instant gratification and pleasure from playing games. They are people with the shortest attention span and the least patience. Naturally, before they just dump your game app and go elsewhere, you need to engage them with simple gaming actions and laid-out goals. It is said that the first 30 seconds of engagement are the most decisive in keeping a player on board.
Do you want some inspiration for simplicity in mobile games? Just look at the awesome and popular games like SubwaySurfer or Snake. These games allow players to start playing instantly, and both don’t come to an end unless you stop playing. The addictive gaming experience of both could only be possible because of the simplicity of in-game UI and game UX.
Successful games bring life to motion and tell stories that keep players engaged as they move their fingers to play an active role within the storyline. So, a great storyline can often be the deciding factor for gaming success. Let’s be honest storytelling is an art and cannot be fully taught unless you have this thing inside you.
How do you tell engaging stories through games that make gamers involve quickly? Well, for creating great game stories, you can always take a closer look at other successful games, and this is how you gradually understand how storytelling paves the way for player engagement.
Many game developers having their attention fixed on graphics and visual storytelling in games, forget about the way sound effects and music subtly engage players and enhance the gaming experience. The background music actually can be responsible for keeping the bar higher or lower for your patience. So, let’s not undermine it.
Loud distractions have no place in the scheme of things for game sound. Rather, soothing and transient music that immerses into the game environment can help players concentrate and enjoy gaming longer than usual.
The mobile game apps coming with a visually attention-grabbing look and quick engagement attribute have all the chemistry to become successful. It is the game UI and gaming experience that plays the most important role in the success of a game app project.
Now the game UI and UX design need to take into consideration the niche-specific UI attributes and player expectations. On the other hand, simple single-player games will have a different UI from that multiplayer games. UI and UX attributes also become parts of the game brand over time. The leading game apps in the market, such as Pokemon Go, Angry Birds, Candy Crush Saga, and many others, offer awesome UI/UX design.
It doesn’t need any brainstorming to understand that any game app limiting itself to Android or iOS will lose substantial market exposure and growth prospects. Game apps involve huge investments and quality expertise. Hence creating a cross-platform game app with platform-specific UI segmentation is the best way forward for any game app project.
If you look at the game development trends unfolding through the past several years, most game apps with varying degrees of success have come up with cross-platform apps. The game development platforms are now extremely sophisticated and well-equipped enough to cater to your needs for a wider presence and outreach. The future of mobile game development is in the hands of cross-platform development frameworks, engines, tools, and developers.
Since every unique game idea executed into a playful product requires loads of investment, you need not leave any stone unturned to get the maximum from every game app. So well, you still can find other effective ways to push the barriers to game development success.
Author Bio:-
Will Ben Sims is CEO of Cerdonis Technologies LLC – A software development company that provides a wide range of app development services. Will Ben and his team have developed several mobile application solutions for various businesses? Apart from his professional life, Will Ben is very good at playing rugby. You can be in touch with him using his Linkedin profile.
Featured Image Courtesy : Pixabay
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