Nowadays, the internet is everything. We live in a digital era where people use google to understand things instead of going through books and encyclopedias. Moreover, during this covid influenced period, leaving your house itself is a big matter of concern.
Frankly speaking, because of these factors many small businesses which have little to no online presence have suffered a huge loss. It is more important than ever to learn about digital marketing to amplify your business. Unfortunately, traditional marketing techniques are ineffective in this day and age. But fret not! We bring to you twelve ways by which you can grow your business using digital marketing services.
1.Establish a strong social media presence that can Grow Your Business
Do not ever underestimate the power of social media. It is a major marketing tool and would prove to be fatal to ignore. There are a significant number of businesses who have grown just by using facebook and other social media platforms. Your customers must be engaged and social media is the best way to do that. Reaching your customers would be just a click away!
Social media will act as a direct line of communication between your customers and you. Hence, you will be able to receive valuable feedback from them and improve. Facebook, Instagram, Twitter and several other platforms provide the facility to customers to directly communicate with the business owners. A trick to boost your business, in the beginning to Grow Your Business, is to leverage influencers.
One has to be patient when building an audience. Using influencers will quickly increase the number of followers. You would need to do some research to find a suitable candidate to promote your business. The influencer need not have millions of followers but a small following of twenty thousand would also be helpful.
2.Utilise the power of search engine optimization
Search engine optimization is absolutely necessary to build an online business. Even if you invest a high amount of money in your business without a good SEO strategy you are missing on something big.
Your potential customers will not be able to find you. Properly optimizing your website will help it in appearing first on search engines like google, bing and so on. Do not have this misconception that SEO is not worth the time and effort. SEO is the best thing you will invest in if your goal is to enhance your business and generate more traffic. Analyze which keywords are most searched in your industry and add those keywords in your blog can help to Grow Your Business.
3.Create a lead magnet
Creating a lead magnet is a strong digital marketing strategy. Lead magnet is a free download of e-book, pdf, video, checklist or cheat sheet which have content extremely valuable to your consumers.
In exchange, they provide their contact information. More useful and informative content increases the likelihood of consumers giving away their contact information. The lead magnet must provide simple solutions to your customer’s problem.
4. Build and nurture an email list
Even if you gather tons of followers on social media, there is no guarantee that your posts will be seen. If your followers do not interact much with your account then your post will get buried beneath several other posts. What is worse is that social media platforms change their algorithms from time to time.
An email list will help you tackle this problem. Email marketing is a very effective element in growing a successful business. Use your email list to strengthen your bonds with your customers. Send your consumers content that will help you connect with them in a genuine way.
5. Create valuable content
Valuable content is the fuel that will help you run your business and Grow Your Business. It is very essential in promoting online business. Do focus on delivering value in your content in the form of a real time solution. Engage your customers with excellent blogs. It will also enhance your brand’s reputation. High quality content is a must for any blog. You can also make use of platforms such as LinkedIn, Quora, Reddit and Medium.
6. You can target a specific demographic
Many people ignore the advertisements but still enjoy it if it is relevant to them. Facebook and Instagram ads are quite unique as they target a specific age, geographic location and other similar attributes. If one follows lots of makeup accounts, they are bound to see more ads for makeup than motorcycles.
By knowing your audience, you will be able to make full utilization of your limited resources on potential customers instead of customers who are uninterested.
7. Reach a bigger audience and expand
Customers want to purchase products/services from reliable and trustworthy sources. You will develop trust by interacting with your audience through social media posts or newsletters. It is an ignored but very critical aspect of digital marketing.
Through this, you will get a decent idea of what they desire and you can focus on improving that. Once you develop healthy relations, customers are bound to come back for more.
8.Build brand recognition
Brand recognition comes from strong online presence. Spending time on observing business will help you notice how often they post and interact with their audience. They will have good reviews and will be popular.
Make your posts appealing so that the interaction increases and your posts become a major part of your customer’s life.
9. Data-driven campaigns
You will find a lot of data on Google Analytics for marketing campaigns.It will help you examine what strategies work and what do not work. By properly monitoring and tracking data you will be able to devise what strategies work to achieve your overall campaign goals.
It will also help you in avoiding techniques that are not required and will save the effort required in traditional marketing.
10.Get going with CTA
A CTA (call to action) in digital marketing is a piece designed to deliver an immediate response to the viewer, reader or listener. The action could be anything such as downloading an ebook, signing up for a webinar, getting a coupon, attending an event and so on. It could be placed anywhere such as:
- On your website
- In an ebook
- In an email
- At the end of a blog post
For writing an effective CTA, use the following factors into consideration:
- Start with a strong action verb
- Use words that promote emotion and enthusiasm
- Include a reason why they should click
- Take advantage of FOMO
- Match your message with your promise
- Use numbers wherever possible
A good call to action possesses the ability to enhance your brand visibility.
11. Make Youtube videos of your products/services
Youtube is a very popular online video platform used by billions of people. It will help in promoting your business all over the world. By making useful video tutorials you will garner a lot of attention from the potential customers.
Mention your website in your youtube channel and generate more traffic there. It will add value to your business and generate lots of revenue.
12.Press release for the new events
Whenever your business comes up with something new such as a product or a service do not hesitate to inform the public about it through a press release. It is an excellent way to expand your business and requires your attention.
Author Bio:-
Kandarp Bhatt is an international speaker, technology visionary, and web Aficionado, Kandarp Bhatt runs ZealousWeb, a Digital Transformation company that offers inventive digital solutions to clients across 66 countries. An eCommerce enthusiast, he is committed to expanding the digital footprint of his clients by delivering innovative solutions that meet their business requirements. He also likes sharing his tech knowledge with those who need it the most by providing informative content in his free time.
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