How to Grow Your Interior Design Brand Through Social Media

There’s no better way to grow your brand than through social media marketing with over 63% of the world’s population having some form of social media account. You can achieve a larger reach on social media and if you’re successful you should notice that you get more customers, increase engagement and boost conversions on your website.

For an interior design brand, social media provides a useful tool to showcase your services and attract potential customers that might be interested in what you are offering. With the use of certain techniques you can appear on the right people’s pages and if they access your website, it can help you rank higher in search engines.

Growing your interior design brand through social media can be a great success if you know the right methods. Continue reading this guide to find out how you can grow your interior design brand.

Social Media Growth Strategy

Platform Decision

Each platform will have different benefits and can be better at attracting certain audiences, which is why it’s important to figure out what social media platform you should use. You can choose a combination of platforms if you want to reap the benefits of multiple platforms and target a large audience range. The main social media platforms you should consider include:

• Instagram
• TikTok
• Twitter / X
• Facebook
• LinkedIn
• Pinterest
• YouTube

These platforms will give you the widest possible reach and can better target specific audiences. For example, TikTok is currently the best social media platform to target younger customers and Facebook for the older generation.

Brand Recognition

Interior design is a very competitive industry, so you need to ensure that you stand out from the competition and offer something unique in your branding that is instantly recognisable. With strong branding, interior designers can build brand familiarity with customers which can help make them trust you in the long term.

You can boost brand recognition by designing an eye-catching logo, guest blogging and partnering with other brands.

Engaging Content

Growing on social media is only possible if you regularly post engaging content onto your chosen platforms. The type of content you post will depend on which social media platform you decide to post on with Instagram focusing on photographic content and YouTube focusing on video content. Both of these will be very beneficial for an interior design brand, as they need to showcase their projects.

You should stick to a theme when promoting your content, as this will help you with finding your target audience and can make your content instantly recognisable on explore pages.

Local Keyword Research

Smaller interior design businesses should first try to grow their local audience, as this is their best bet to gain more customers. There are several ways that you can do this with local keyword research being the best solution. For example, if you sell blinds in Watford, you should want to find and focus on a keyword that includes what you offer and the location you are based.

Once you have grown locally and are appearing higher on search engines for your local keyword, you can then attempt to rank for larger search volume keywords.

Schedule Creation

Creating a schedule for your content to stay organised will help you better grow your following. You should aim to post a set amount of content per week and ensure that you stick to this to maintain a healthy growth. If you miss a post, it could hinder your chances of reaching a wider audience.

The benefits to scheduling your content, include:

• Having campaign cohesion to help you achieve goals.
• Scheduling posts in advance to save you time.
• Identifying content gaps to help you with when you should post content.

It’s very important that you have a balance when posting, as you want to post enough content to keep followers engaged but you also don’t want to post too much content. This might deter potential customers from following your social media pages.

Conclusion

Social media is a vital tool that can help you grow your interior design brand, as it’s the ultimate method of promoting your services. Just having social media accounts isn’t enough, as the interior design landscape is very competitive so you need to ensure that you have a well thought out plan with engaging content to be successful.

It’s now a powerful platform for connecting with your audience and establishing your brand as a trusted authority in the industry. You should embrace the opportunities that social media offers and watch your interior design business flourish.