How to Use Blogging to Attract Interior Design Clients

Having an online presence is now essential for any business to succeed, whether you’re a large corporation or a start up business owner. Today’s world is digitally driven with the majority of people having at least one form of social media, so it’s important to ensure that your business is active on a variety of platforms. This is just one part of the digital marketing industry, as there are many ways to improve your company’s online presence.

Blogging is an underrated tool that can be used by businesses to grow and reach a wider audience. This is especially true for interior designers who are looking to kickstart their success and attract new clients. Having a website isn’t enough to attract potential clients and establish credibility, but the simple solution is to add an ongoing blog that keeps your website relevant.

Creating an interior design blog can be great for generating organic traffic and ranking higher on search engine results pages (SERPs). Continue reading to find out more about how blogging can be used to attract more interior design clients.

Why Blogging is Important for Interior Designers

Better SERP Rankings

One of the main advantages of blogging is that it can be used to improve SERP rankings, such as:

• Organic Click-Through Rate: Creating content using more relevant keywords can improve your organic clicks. People search online for many different reasons, so creating content that covers a variety of search topics can improve your rankings.
• Backlinks: Creating a blog gives you more opportunities to get backlinks that link to and from your website. If your blog gets more backlinks from a highly authoritative website, it increases the chances of it ranking. The higher the quality, the better.
• Internal Links: Your blog will give you the chance to link to other pages on your website, which can then give users a pathway through the pages you want them to visit. These links also help search engine crawlers figure out the organisation of your site.
• Index Coverage: Google is unable to rank any page that hasn’t been indexed. If you start a blog with insightful content and upload it to your website, it encourages Google to crawl your site pages. This consistent content results in more regular indexing.

Expands Your Reach

Giving your website a section where you can offer advice and entertainment to users can help you to expand your reach, as more people will come to read your blogs. For an interior design business, blogs offer an excellent marketing tool through the placing of keywords that will help gain the attention of more people who search these terms.

The more people you can get to visit your website, the more that will see your portfolio which will increase the chances of you receiving enquiries or service purchases. Interior designers tend to be more successful in their local area, but a blog can allow you to get more clients than you wouldn’t have gotten otherwise.

Keeps Clients Returning

92% of users won’t make a purchase when visiting a website for the first time. Around half of users go to a website to research the product or service, which is when they might stumble across your blogs. Your blogs then give them a reason to keep coming back to your website to see if you have new tips or advice for them. Within these blogs, you can advertise your interior design services and if these are viewed by a user enough, it should result in an enquiry or purchase.

Promotional Tool

As you gain a larger audience for your blogs, you can start to promote your interior design services to your readers throughout each piece of content. If you continuously help your readers with good interior design advice, they are more likely to invest in your services and trust that you are perfect for any job they need to be done.

Interior designers can showcase their work within their blogs and highlight the best designs that they have completed. If you specialise in a particular part of interior design, such as cushions, you should create content associated with this to attract the right audience. This can help with promoting your individuality and uniqueness compared to competitors, which can lead to you receiving more enquiries.

Additional Income

Once your blog is established and has gained a loyal following, you can begin to monetize it through techniques such as:

• Affiliate marketing: You can promote other companies through your blogs and earn commission from it whenever a reader makes a purchase. Affiliate marketing can be a great way to make extra cash if you are a startup interior designer.
• Sponsored posts: Writing articles or reviews about a product on your blog for a fee can help with gaining additional income. As your business grows, you won’t need to do this but it can be a great starting point.
• Asking for donations: Your loyal blog readers might be interested in leaving you donations for your advice. This can help you with funding more interior design projects.

Conclusion

Your interior design business can benefit greatly from adding a blog to your website, as it can attract new clients, boost exposure and help promote your services. Focusing on high-quality content will help your blog become a success, so it’s important to keep up to date with Google’s ever-changing algorithm so that your content suits their needs and can rank higher on SERPs.