How to Use Instagram For Better Social Media Marketing
The trend of
Instagram and influencer marketing increasing day by day. Nowadays most of the
people spend their valuable time on social media like Facebook, Twitter, and
Instagram. We all know now almost all businesses grow worldwide using social
media marketing and especially by using Instagram. Not only Instagram but
Influencer marketing is also a very famous social media marketing strategy. So,
to grow your business both Instagram and Influencer marketing are equally
important.
By using Social media marketing techniques, one can easily build relationships with the customers. Most people use Instagram Stories and Influencer Marketing to grow their small or large businesses easily in the digital world. Whether your business is large or small, to grow it across the world, Social media marketing is necessary. So, want to grow your business then use Instagram Stories and Influencers for better social media marketing.
How Instagram Stories and Influencer Marketing
Help to Grow your Business:
Instagram and Influencer marketing both help you to grow your business digitally across the world. But the best way to grow your business by using Instagram is Instagram stories. Most people share their products or schemes to their followers by using Instagram stories and of course, it is one of the most used media to interact with the people by using Instagram.
Image Courtesy : Pixabay
Just like
Instagram Influencer marketing is one type of digital marketing strategy by
which one can directly communicate with their existing customers who follow you
on social media. So, both Instagram stories and Influencer marketing are
helpful for better social media marketing. Are you looking for how to use both
techniques to grow your business? Then we give you complete details about this.
Use Instagram Stories And Influencers For Better
Social Media Marketing:
Announce your schemes and bonus via Stories:
Some of the very famous brands or companies use this way to grow their business by using this method and get a positive result. This trick also one of my favorite tips to grow your business via Instagram stories.
One main difference between Instagram Stories and snap chat is that it provides a public viewable profile for your main content. You can’t get this facility by using any other social media platform.
Add Tutorials in your stories:
Tutorials are the best way to make your stories effective. By using tutorials one can share something in a very simple manner or understandable manner. The reason behind using tutorials in your stories is that, to attract and engage a large amount of audience. Generally, this type of stories used by the chef or beautician who wants to grow their business by using Instagram stories.
Find and Follow Influencers related to your industry:
This is an important tip that helps you to grow your business by using Influencer marketing. So, one should focus on those influencers who are activated on social media where you also available and whose view is more or equal that of your company or business.
If you have these kinds of influencers then interact with their content by using sharing, commenting, liking. While doing this make sure you are authentic and don’t repeat it again and again.
Image Source : Pixabay
Know your audience properly:
Before running any influencer marketing campaign, know your audience or customers properly. One of the most effective strategies for you to know is to select the right people by using the right tools. So, the first is to know your audience for your campaign.
So, make the audience persona to understand and reach your targeted audience. Now make your influencer persona that will help you to understand the qualities that you are looking for your influencers. So, this is not only the best Social media marketing but also the most useful SEO and digital marketing techniques.
Polls:
Very famous and one of the most used features of Instagram stories is Polls. Polls are a very good method to interact with your users. By using these features one can display future marketing goals. For that, you just ask your audience to answer your question asked via stories.
Some food delivery services and many other companies run polls to convert your followers into your website users. That’s why to use this feature to grow your business.
Use photos and captions in your stories:
We all know, people like images than text. So, if you use images or photos with eye-catching caption then it helps to attract more audience If you want to promote your blog then put one of your blog post photos in your story. Not only add a photo but you should add captions that make it easily understandable to your audience.
Show behind the sense of your business:
Not every business is so adventurous. But your customers or audience want to know what your business daily activities and how they execute the process. If you want to show it to your audience then think about it like team lunch, games, brainstorming process and many other business activities.
Go for a consistent look and feel:
If you want to attract more audience then a simple and consistent look and feel are best for you. For that, you need a person who writes content in simple language which expresses your business.
Not only simple content but you should use simple tone to present your products to your loyal customers. So, use this strategy to attract more customers via Instagram.
Use special Announcements in your stories:
Announce special offers on Facebook and Instagram stories. This is the best place to announce any announcement or promotion.
So, if your business announces any offers on any special occasions then Instagram and Facebook stories are the best places to grow your business.
Image Source : Pixabay
Use Hashtag:
The hashtag is one of the most tags to post your content on social media. This tag allows users to search your brand from all. Not only content but you can add hashtags with your post images that you’re-posting on your page.
If you create a hashtag for your company then it is considered as a free advertisement. If your brand is famous then you can also use hashtags in your products or brand slogan.
Allow your audience a fast and easy way to go through your content:
As you know by using simple and high-quality content, one can easily get the number of audiences. Many companies or brands like TechCrunch, Huffington are using these techniques to earn more customers.
So, for that, publish content like news, media agency and educational content regularly on Instagram with eye-catching headlines and tag-lines. You can add your brand logo in your content to make your brand famous among all.
Run Instagram Stories Ad:
Now so many brands run their ads in their stories to reach so many audiences. Because now more and more people use Instagram and make it the most used social media platform. So, if you put ads in your Instagram stories then your viewers directly swipe up your stories. In this way, one can easily increase customers for the business.
Try influencer:
Working with an influencer for small or big business is an effective strategy for Social Media Marketing especially for Instagram marketing. By collaborating with other businesses, helps to build trust with your loyal customers. Not only this, but you can also run promotions, product reviews to minimize the cost of paid marketing.
For more customers, use stories for both your profile and the profile that help you to select and run a campaign with maximizing the number of promotion. For example, if you have shoes making company then use shoe photos in your stories with proper hashtags and eye-catching headlines.
Define your Budget:
Unlike Instagram, to run any adds we have to define what is your budget and as per the budget, you will decide what to do next. A small marketer can work with a nano influencer but in case of a large business, you need a budget.
So, if you have a big organization then you should think about payment structure to fulfill your goals. But before that, you need to think about your influencer’s needs. So, the budget is the most important thing to use any influencer marketing.
Boost Your Blog Posts Creatively;
It is not possible to interact with or visit your customers every time. So, for that share your post creatively with your users. In your blog-post use images, h1 and h2 tags, captions, and drawings. After that post it on your stories with an attractive photo. By doing this one can easily attract the customers to read their stories.
I
hope you will get enough details about how you should Use Instagram Stories And
Influencers For Better Social Media Marketing. All the above-mentioned
techniques are the best Social media optimization.
To grow your business whether it is small or big these techniques help
you a lot to grow your business digitally. If you like my post and find by
using these ways you will grow your business then share it with your friends on
social media to get more leads. We welcome your queries or reviews in the form
of comments. So, for that use below the comment box.
Author Bio:
Rosie brown is Director of digital marketing at Zithas Technology. We provide world-class social media and search marketing services and web & application development service with more than 12+ years of experience in this industry. We are the best IT service providing company with an extensive team of professionals.