To say that the world of social media moves quickly is probably understating the situation just a bit.
Especially in the fast-paced world we’re now living in, filled with never-ending news cycles that change more frequently than the weather, it can be difficult to keep up with ONE social network – let alone the many that your customers are likely engaged with. One minute, a breaking news item captured everyone’s attention. The next, something that seemed like the biggest story in the world just a few moments ago has already been forgotten.
All of this can make the content creation process difficult to manage, let alone successfully execute. Therefore, if you truly want to make things as easy as possible for both you AND your team members, making a content calendar for social media isn’t just a recommendation.
It’s essentially a requirement.
But before you get to the actual content calendar itself, you’ll first need to begin by looking inward with a good, old-fashioned social media audit.
In other words, you need to properly assess your current social media efforts to see where you currently are and, more importantly, to help identify where you’d ideally like to be.
To perform an effective social media audit, you’ll need to consider things like:
Once you have all of this information at-the-ready, you’ll have everything you need to make more informed decisions moving forward.
At that point, you’ll need to determine a few key things about your larger content strategy for social media. First, you’ll need to think about your posting frequency. In other words, how often are you currently posting to each social network? Make a note of all of this, separated into categories based on sites like Facebook, Twitter, and more.
As an aside, here is also where you decide if your current posting frequency is the RIGHT posting frequency. If you decide that you need to ramp up or pull back the volume on any one site, make a note of it so you can address it on the calendar.
You’ll also need to come up with your ideal content ratio – the heart of your content categorization system. In other words, if you post 10 pieces a week on Twitter, how many of those are blog posts versus videos versus announcement posts versus visual content you’ve made using a tool like a tree diagram maker? Do this for ALL of your active social media channels.
Once you know all of this information, you’ll have everything you need to visualize it using the content calendar itself. Keep in mind, however, that you don’t LITERALLY have to make a calendar if you don’t want to. You could always use a timeline creator like Visme(which I founded) to visualize this schedule in some other way.
The important thing is that you know and catalog the following bits of information about EVERY piece of content you post:
Typically, that last part will be blank at the beginning of each month – but that’s okay. You and your team now know exactly what needs to be created (and where it’s going) by precisely which date – allowing you to establish processes to guarantee that you’re getting the right content in front of the right people at exactly the right time, no matter what.
Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland digital agency specializing in website design, user experience and web app development.
©2019Digitaldimensions4u.com The content is copyrighted to Reji Stephenson and may not be reproduced on other websites.
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Payman,
Thanks for the heads-up! Nobody can regret that Social Media has its own influence in tweaking any online business. Moreover, once we get into social platforms, we will forget the core and kill our time. So, making a calendar to utilize our time properly on social networks is most crucial. great ideas by you!.
Anyways, I am totally new to some of the tools like tree diagram maker, timeline creator, etc. Should give a try.
Hi Sathish,
Glad to see you here after a while. I totally agree with your point that we always kill some of our time using the social media platforms. So, utilising a calendar is a must thing to be done.
Hoping to see your valuable insights again in this blog.
Have a great time with your blogging and digital marketing journey.
Thanks
Reji
Thanks for sharing such valuable information.
You are most welcome.