20 Must-Known TikTok Statistics That Everyone Should Know in 2023 And Beyond

After the global release in 2018, TikTok’s growth has become charged up. Yet, TikTok’s as a trending video app’s success rate has not come to the range of the higher expense of competitors like Instagram, Facebook, or even Snapchat. Although, TikTok’s visibility that too among the teens has inspired several copycats. Similarly, every app looks to have its clone, just like TikTok. For Facebook–it’s Lasso, then Instagram has got Reels. Moreover, Youtube launched Shorts. And then there’s a Vine replica, Byte. If you are planning to include TikTok into your bucket list for promoting your business? Then TikTok serves as effective social media marketing plans. Here are some TikTok Statistics that everyone should know in 2023.

Some general statistics about TikTok

• Sixth-Largest Social Media Network: More than 800 million monthly active users, TikTok is obtaining progress on Instagram, WeChat, and Whatsapp. Facebook Messenger, and Facebook. Yet, it still has got a method to reach a grabbing process. Anyhow, it has already exceeded Reddit, Snapchat, LinkedIn, and Pinterest.

• Most Downloaded TikTok App in 2020: Statistics released from mobile data and their analytics company AppAnnie displays that TikTok ranks the downloaded chart during this year. Last year was a banner year for the app, bringing in an expected 738 million downloads. Tech analytics platform checks Sensor Tower closing on the two-million downloads mark, with the massive installation of 1.9 billion up to date. TikTok’s growth has several methods that have been swift. Despite being released globally in 2018, it tops as one of the most downloaded apps during the last decade.

• Estimated with $78 Billion: TikTok’s owner Bytedance is the world’s most important startup in September 2018, where has got an estimated rate of $78 billion. TikTok’s parent company Bytedance assumed Uber’s stable position as the world’s most valuable startup.

User Statistics for TikTok:

• Half of the Users Between 18 to 24 years: TikTok has prominence for existing popularity with teens. And it is about 27% of the users are between 13 to 17 years old. The internal data from March 2019 reveals that its highest age demographics, with 42% are the youngest adult population. Combined with the age range of 13 to 24 years old represents 69% of the app’s user base. Here’s the complete age analysis:

1. Age 13 to 17 with 27%
2. Age 18 to 24 with 42%
3. Age 25 to 34 with 16%

By terms of gender, TikTok varies 40% male and 60% female.

• Open For More Than 150 Countries: TikTok advertisers can access audiences around the world in more than 75 languages. The bigger one here is in China, where Douyin, the Chinese version of TikTok, first got initiated. That too, after Instagram, Whatsapp, Twitter, Snapchat, and YouTube has everything been blocked on the mainland. WeChat remains the largest gateway in China, the broadest every-purpose app in the country, and TikTok’s most devastating local rival.

• Records Daily 400 Million Active Users in China: TikTok’s Chinese equivalent, Douyin, represents the app’s broadest demographics by far. China accounts for more than 90% of daily active users on the app. Outside of China, there are 41 million regular active users. Research from App Annie finds that Chinese users account for 80% of the average total time spent on TikTok, where Indian users range about 10%.

• WeChat Range Two Times Than TikTok: Using a few methods, WeChat is not honest and equitably to TikTok. People can simply do anything on the TikTok app, starting from a ride to filing government paperwork to sharing short videos. The comparison reveals what TikTok is made over the field and sets high-rocketing TikTok stats into the look. For TikTok’s more than 500 million monthly active users in China, WeChat has more than a billion. Chinese consumed approximately one-third of their online time on the app and posted an average of 68 million videos daily in 2017.

• 1/3rd of Indian Users Downloaded TikTok: India possesses more than 120 million monthly active users on TikTok, creating its most extensive base outside China. Moreover, the country tremendously 41.3% of every download in February. The Sensor Tower finds it. Remarkably TikTok’s platform has raised as a working source of income for Indians, monetizing on the app’s Virtual Gifts, events, and partnerships. It might describe the app’s visibility with living outside the country’s urban areas.

• TikTok’s Brazil’s Third & Fastest-Growing Market: In Brazil, TikTok has been the third fastest-growing market, using 8.6% of downloads China and India might be TikTok’s massive markets. But Brazil is the fastest-growing market, displaying that in February, TikTok was downloaded 9.7 million times in Brazil, making a 992.6% improvement from the same time in 2019.

• 30 Million Monthly Active Users in The U.S.:

  America represents a 5% section of TikTok’s global audience. Yet, the stat doesn’t explain the whole story about the app’s success in the country. According to Sensor Tower, TikTok was the uppermost rate non-game application downloaded in the U.S. in Feb 2019. Also, AppAnnie says that a 375% increase in the U.S. gains from year after year.

• 40 TikTok Celebrities have 10 Million Fans:

  The top 25 accounts have more than 20 million fans; on Doujin, there are influencers with much more followers. Charli D’ Ameilio, TikTok’s biggest star, has got 44.4 million fans. Remarkably, TikTok celebrities shine as mainstream stars. Several of TikTok’s topmost creators become famous on TikTok or their ancestor Musical.ly.

Image Source: Pixabay

Usage Statistics Of TikTok:

• TikTok Users Spend More Time:

  Based on TikTok documents from March 2019, the total U.S. TikTok users start the app more than eight times a day and surf around for 46 minutes. Massive credit to TikTok’s higher numbers to the algorithm that enables its For You feed, blowing audiences using one video at a time. Also makes the best suggestions as it reaches. Moreover, it includes the massive growth of TikTok video views that instantly increases your visibility in the U.S. Yet for all two TikTokers, there is about one content creator with 34% of the app’s daily active users in America filmed once a day.

• 35% of TikTok Participates In Hashtag Challenges:

  Few of 35% of TikTok users have participated in hashtag challenges. Based on TikTok, 16% of every video on the platform is connected to hashtag challenges, and many more than 60 million views in about 24 hours within hashtag challenges.

• 64% of TikTok users tried using lenses or face filters:

  The topmost filters and their creative effects on TikTok add the Green Screen, Whirlpool, Disco, Face Zoom, and Portrait. Also, brands can participate by 2D & 3D highly branded lenses for their content. When they collaborate with TikTok to make, they stick a space in the Trending tab for at least ten days.

• 14 Million Educational Videos Shared in China:

  Educational video content is taking off on TikTok, too, in India and China. According to ByteDance’s annual report. Around 14 million knowledge-based content videos were shared on the TikTok platform in 2020. The success of instructional videos took ByteDance to enhance what it branded as #EduTok in India. As introducing the hashtag last summer, it received 85.5 billion views.

Business Statistics for TikTok:

• Ranks Sixth WorldWide:

  TikTok tops the sixth position among the apps for audience spending globally. Also, research from AppAnnie displays the audience spending TikTok with the hike. The report also says TikTok is far behind Tinder, YouTube, and Netflix; it precisely ranks before Google One, and Line Manga.

• Guaranteed Five Million Daily Impressions:

  TikTok assures five million daily impressions for the brand takeover ads. It appeared when the app opened. The GIF, image, full-screen video, or image lasts a few seconds and connects to an external and internal website.

• Ads Price Varies from $50 to $150K:

  Advertisers with a way to Tiktok’s self-service ads platform can establish regular or everyday budget properties, beginning with minimal value for the ad group level. The branded hashtag challenge is the most expensive ad type listed in the company’s pitch. Ad formats and their pricing range includes: In-feed video / Brand Takeover  / Branded Challenge / Hashtags Challenge.

• TikTok’s Creator Marketplace List Higher

  Starting late last year, the Creator Marketplace is a doorway for agencies and brands to identify and link with the platform’s whitelisted stars. Are you still in an exciting mode, the invitation for the databases allows the brands to find filters like several followers, locations, and contents’ subject niche.

• TikTok’s competitor Byte plans to Pay creator videos:

  TikTok is not a definitive method to understand how much TikTok’s topmost creators are getting paid. According to the U.S. competitors, Byte has put on videos, yet the price tag gives some indication.

Wrapping Points:

Yeah! It is obvious to play a safe game as Tiktok performs much more than replacing Vine or clone social media apps. Today meanwhile, Tiktok may be competing with big bang apps in the social media market. Thus the platform provides different goals than YouTube, Snapchat, or Instagram.

Author Bio

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.