Do you have a beauty salon and want to increase its profitability for taking it to new heights in the COVID-19 timings? Even though there are many ways that can be adopted!! But, so far, Salon Software is the best one.  Every beauty salon owner needs software featured with a clear schedule, excellent sales and exceptional supplier relationships.  The software can help the clients and the Salon owners or staff to keep up the potential customers and hold their effectiveness in the tough timings. However,  every element in this world has some disadvantage as well. Same is the case with the Salon Appointment booking software, if it has some merits then, of course, it has demerits as well.

Considering that, we are here to reveal the merits and demerits that the Salon Software gives in this pandemic. Let’s get started!!

Why Booking Software?

The Appointment booking software or Salon Software or Salon Booking Software of beauty salons not only handles the business’ processes but also takes control over the appointments with an automation strategy.

Well, salon booking software is a powerful tool that benefits business owners by managing their Salon operations. Every software is capable of handling point-to-sale transactions, appointment bookings, employee scheduling, and marketing. It also allows you to systematize most of the important information, facilitate the analysis of employee performance, increase the competitiveness and profitability of the enterprises.

• Make payment management simpler for you and staff.
• Provide enough effective strategies to improve the bottom line of the salon industry.
• Check the schedules of multiple service providers from the calendar screen.
• Customers can book, schedule, reschedule and cancel the appointment duration with ease.
• Get regular updates or reminders of appointments.
• Make a hassle-free journey while looking for a pending, booked, or cancel appointments.

Due to such functionalities, salon software is gaining popularity, which is further raising the demand for the spa and salon market. According to a report, “The spa and salon software market is expected to register a CAGR of 7.11% over the forecast period (2020-2025).”

The increasing demand for healthy and standard lifestyles enabling people to look for such Salon Software that can easily relieve stress generated due to the Salon staff busy schedule. Hence, making an investment in Salon Management Software can streamline business activities easily. In addition, this can also operate the business efficiently, appending a value to the business, which further allows beauty salons to handle customers efficiently and grow exponentially.

Impact of COVID-19 on Salon Business

Back in March, with the announcement of the world wide lockdown, every small and large business was immediately shut down. And, Salon beauty services were the first ones who shut their doors. Based on the scenarios most expected by global executives and current trends, they estimate global beauty-industry revenues could fall 20 to 30 % in 2020. But, some beauty salons have used the opportunity of presenting user-generated content to engage with their core consumer segments.

As the lockdown rules start to ease in, beauty salons now face the challenge of ensuring safety for their employees and customers. But, with the support of Appointment Booking Software, it almost becomes easy for both customers and employees to follow the safer operating procedures like hand cleansing, tool disinfecting, online pre-booking, electronic payment, and many others to ensure social distancing requirements. So, what UPs and DOWNs are taking place during this pandemic?

Here we will discuss some merits and demerits of appointment booking software during COVID-19. So, let’s get started.

Merits of Appointment Booking Software During Pandemic

Online Booking System

From maintaining the schedules to cancelling, changing, and updating appointments, an appointment booking software can handle everything. As per new pandemic rules like social distancing, it is not safe and possible to present in person for making bookings for the next day. Even the minutes you spend manually booking appointments or chasing clients for confirmations can waste your time throughout the day. However, appointment booking software makes it more effective and convenient to save more time while making appointments. So, let your customer get regular updates and reminders, as well as make booking easy by changing, canceling or rescheduling the appointment duration.

Reduce No-Shows

Generally, a missed appointment is the most challenging thing that usually a salon owner can face pre-pandemic. Customers made their commitment by booking their schedules but did not show up at the salon on time. This further made a big hole in the overall productivity. But, appointment booking software can make this easy by providing a convenient cancellation system. Customers do not need to visit a salon for cancelling the appointment. They can handle everything with just a few clicks during this critical situation.

Faster Payments

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Doctors warn that paper bills and paying cash payments on stores are almost the most dangerous carrier of infections. During the outbreak of coronavirus, you should forget about cash payments and pay only in a contactless way. And, this can be possible through appointment booking software. Fortunately, most modern booking software is equipped with online payment options, which can conduct the payment online conveniently.

Provide Valuable Insight About Business

Online booking salon software becomes a more viable option when it comes to increasing the revenue of the Salon. A featured dashboard of analytics in the system can quickly determine what you exactly need to add-up or focus on for boosting the overall revenue of Salon. By adopting such software, a salon business owner can make huge improvements in their sales even during this pandemic.

Demerits of Appointment Booking Software During Pandemic

Need Internet Access

A salon owner can find it a little tough to run salons and its various services without the availability of an internet connection. This is a major disadvantage of online booking salon software is their reliance on internet connections. Thus, it is quite essential for every salon owner to have trustworthy internet connectivity to check and manage the bookings.

Invest Time & Money

In order to obtain a suitable and reliable online booking salon software, it is essential to choose one that meets the business requirements. But, it definitely requires both time and money. This is another demerit which requires an effective approach for choosing a secure and well-interactive salon booking software. You may have to go through in detail to learn the features of online booking systems. And, it can be possible if owners spend more time and money on it.

Findings!

After considering the merits and demerits of appointment booking software, it is noticed that a salon owner can grab a lot of opportunities, including saving time to increase overall revenue. So, it would be good enough to adopt such a type of software for your salon business during this critical phase. Appointment booking salon software is an effective approach to maintain both social distancing and customer experience.

Author Bio:

Julia Ching is associated with Salonist, a salon booking software for all types of beauty industries. She assists business owners in how to grow their business through fully featured software.
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