SEO ranking factors that will dominate in 2019

(Note: This is a guest contribution by Mike Jones. Read more about him in the author bio below the post.)

SEO ranking factors that will dominate in 2019

With increasing players over the web, the year 2019 will be more exciting obviously. The factors that influence search engine algorithms are becoming highly complex. On the other hand, search engines are more scrutinizing in offering the best of best appropriate results to its users. 

With the advancement in the technologies, 2019 will be a remarkable milestone in the arsenal. Still, whatever the ranking factor that will dominate in 2019 has already marked its presence in 2018. The same is going to penetrate in-depth and revolutionize the SEO market. Other than a few typical factors, we will have some massive shift in areas like big data, AI, voice search, block-chain, etc.

Certainly, it’s not too late to prepare for the SEO trends 2019. A survey on SEO 2019 prediction shows that the upcoming year will be the year of voice for SEO. 

Why Concern About Unstable SEO Ranking Factors?

No one can regret. Google is popular and the leading search engine. Obviously, webmasters have to perform well in search engine results page. Understanding the ranking factors that Google or any other popular search engines take into account becoming crucial. Unfortunately, Google never publicly lists the ranking factors as a compilation. We know roughly that there are around 200 ranking signals that Google considers ranking your website. 

Exactly, not all the ranking factors will have an equal significance. At the same time, it is hard to remember the whole to optimize your web pages for the top ranking. Here comes, the prioritization. This article can help you to prioritize the SEO factors for ranking that will trend in 2019. But, it does mean that other factors are least considerable. 

Let’s get into the SEO ranking factors that will dominate in 2019. 

High-Prioritized SEO Ranking Factors of 2019

1.    Voice Search Penetration

As voice search has been already garnered into the SEO industry, you will have to optimize your website for it. Along with your old keywords, you will have to establish new keywords with which users can locate your business. In the busy world, voice search is going to be a part in the future of SEO. 

How does voice search work? It is much simpler, instead of typing user will be speaking to the search engines to fetch results on what they need. Within a fraction of seconds, Google will get you the desired results. Shorter the inquiries, faster the results will be displayed. There are higher possibilities for locality based searches like, ‘nearby best food places.’ 

2.    Technical SEO

The moment we think about technical SEO, website optimization towards fast loading comes to the front. In these modern days, online users have a very short span of attention. If your website is taking a long time to open or serve them, then they are likely to abandon your site. All the efforts you put in towards top Google ranking gone waste within no time. The usage of speed optimization plug-ins, CDN’s perfect hosting, caching mechanisms, proper organization of JS, CSS and HTML files, etc. decides your website loading speed.

The website developers are compelled to tighten up the code, minifying the JavaScript, CSS and HTML files. I doubt you know or not. How is Google page speed score calculated? Not only based on the technical parameters of your website, but it is also based on the Chrome user experience report, performance database. With that, Google can clearly understand how your website responds to each search query. 

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We are already on the track understanding the significance of the loading speed of a website and working towards its improvement. But, page speed is going to be a strict recommendation to boost your SEO in 2019. Indeed, the need for SEO technical skills will be in high demand. 

3.    Mobile Dominance

More than half of the online searches are happening through mobile phones. If you are not optimizing your website for mobile users, then you will be the loser. And, this mobile dominance will be increasing in the upcoming years — no way to go down. 

Google Adwords will be checking the mobile-friendliness of the landing pages even for the paid results. It means that the website must be optimized for mobile to achieve organic results too. As we see above, the voice search will be trending in 2019; the mobile searches ratio will be increasing furthermore simultaneously. 

4.    Awesomeness in User Experience

User experience is going to be the ultimate point in SEO ranking. It is noticeable that Google is pushing seriously towards offering more personalized results to its users. Hence, ensure that your website is proving great user experience with lightweight content, easy navigation, simple GUI, etc. 

Understand the user intent before researching for the keywords and start producing content. Make your content more aesthetic and interactive appealing to your audiences. For which, I insist you to know to determine the web design trendsin 2019 to enrich your website user experience level.  

5.    Amazon Search

Besides its popularity and success in the ecommerce sector and web services (AWS), Amazon search advertising is to boom in 2019. Particularly in the US, most of the people started searching for products on Amazon today. Statistics show that the sponsored ads on Amazon are get growing. Especially, ecommerce businesses will have immense transformation. 

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Certainly, Amazon’s search algorithm will be different from Google or Bing. If you think that standard web SEO optimization can get you ranking on Amazon searches, then it is no meaning. To move your products up in the search engine results, you will have to optimize it for Amazon SEO. Relevancy, visibility, and conversions are the three major factors you need to cater urgently. Amazon is to be considered as a search engine for ecommerce. Amazon SERP is similar to the Google SERP specifically in displaying results on products search. You will have to think beyond Google ranking. 

6.    Virtual & Augmented Reality

Like text searches or voice searches, soon the visual search will be booming. With the emerging growth in augmented reality sector, there is no doubt that you will have to advance your web pages towards visual search. Someday, your pages will be searched via AR for any physical locations, product photos, or brand images, shop front, or anything. 

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For now, you can embed the VR and AR technologies in content marketing as forward thinking since the content will be the catalyst between augmented reality and SEO. AR content can be of any form like images, 3D pictures, infographics, real videos, etc. AR is not going to change your current SEO efforts, but there will be a transformation towards AR based SEO.

Google and other search engines have been already using Artificial Intelligence to track the user behavior and to determine the user experience of any website. Based on which, search engines rank you. As far as user experience will be highly concerning, AI towards learning user intent and serving them will be scrutinizing. 

7.    Schema Markup

The schema has been in the game since 2011. Schema Markup is a way to organize the data on web pages. Though Schema has no direct impact on SERP ranking, still Google recommends Schema to see your data is a structured pattern. Google Business Places results are one such which has a more significant effect on your SEO and search engine results. 

If your business is highly geo-specific, then verifying your business website with Schema markup code is highly crucial. Though it is a simple phenomenon, few are not paying more attention to it. However, Google can understand the value of your page with this schema structured data. Though it is not a Google ranking factor; but it can indirectly impact your SERP rankings. Google keeps changing its algorithms with the only intention to offer quality results to its users. Hence, Google will give special importance to the websites that data are structured clearly.

8.    Content continues to be dominating

Search engines might shift to forms of search modes. Content richness would be the key you have control over it. With alluring content, you can face any advancement in the SEO ranking algorithms. The content and keywords you choose must be ready to bring up your pages for even voice or visual searches or anything. More interactive and conversational content will gain more space in the SEO adoptions. In a survey conducted on what to improve AR, most of the votes fall under the high-quality content. 

It’s Your Turn Now!

As we are almost close to the New Year 2019, it is ultimate to determine the search engine ranking factors and adapt to it. The moves on mobile dominance, video utilizationare set to continue in 2019. On the other hand, the AI part, voice search, virtual reality, etc. are going to bring incredible transformation in the structure of SEO. Make sure that you are preparing with the content and strategies to accept opportunities and to stand against the challenges.

Don’t take that; the traditional SEO strategies will have no impact. Even, those can bring you search engine results. But, not within your desired timeframe, especially outranking the competitions. SEO is going to be harder still; Google will change its algorithms continually even you don’t like. Think outside the box and upgrade to the conventional strategies to lead success in this competitive SEO world. 

Author Bio –

Mike Jones – A serious blogger and a successful outreach marketer. Through HiBlogging.com, I am more contented to share blogging ideas, SEO strategies, and much more related to digital marketing, blog promotions, WordPress, etc. 

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