9 Simple Tips to Improve On-Page SEO for Your Real Estate Website

Competition in SEO of Real Estate Website is complex. But profits are GREAT. Wouldn’t it be fantastic if you are able to drive thousands of more visitors every month just by making some radical changes to your website? This is possible. On-page SEO for your real estate website will make it happen. The result you receive will be unstoppable. Get insights into what on-page SEO is and how you will improve it for real estate websites.

What is On-Page SEO?

On-page SEO, also known as on-site SEO, is about web page content optimization for users and search engines. It is implemented to increase organic traffic and improve the search engine rankings of your website. The most common practices for on-page SEO comprise optimization in ‘content’ ‘title tags ‘URLs’ and ‘Internal Links.’

Find below actionable guides to break down exactly what you can do to improve on-page SEO for your real estate website.

Website Speed

Website speed is one of the key components of on-page SEO services to improve a real estate website. Your website should load within 3 seconds.

According to Google,

“More than 50% of users leave a page that takes more than 3 seconds to load.”

So, it is advisable to aim for 2 seconds to load your website. To check the speed, use a professional tool like Google’s PageSpeed Insights tool.

Here are smart tips to improve your real-speed website speed

• Reduce image size -Optimize and compress images. For automatic customization, use a plugin like Shortpixel in WordPress that frees up to 100 images each month.

• Minimize useless HTML – HTML’s every character has to load. So, if your real estate website is on WordPress, avoid using a visual editor. Use the text editor instead.

This will enable you to reduce the amount of useless HTML that ends up on your pages.

2. Tag Fundamentals

Don’t take the Meta tag lightly. The effect of the title tag or Meta description still has good practice. So, pay attention to them. In on-page SEO for real estate websites, pay attention to these major types of meta tags:

Title tags: They are the title of your web page and are mostly used to display preview snippets of your web pages. While creating title tags:

• Keep it short, clear, and descriptive
• Avoid using duplicate content
• Take care of length: 50 – 60 characters
• If it exceeds 60 characters, Google will only show the first 60

Meta descriptions: A Meta description tag in HTML is used to summarize a web page’s content. Search engines use it to tell users what a page is about before they click on it. So, create a descriptive and short Meta tag with a maximum of 160 characters. Avoid stuffing unnecessary keywords.

For instance, suppose your primary keyword is “improve website traffic.” To sustain good results, you can use latent semantic indexing (LSI) or its synonyms.

LSI keywords would be:

• drive free traffic
• get site visitors
• attract website visitors

Avoid creating duplicate Meta descriptions.

3. High-Quality Content

Getting stumped by the mystery of high-quality content? It comes with the following characteristics:

• Originality – High-quality content is original. No rewrite or copy of existing materials like text, articles, videos, images, Infographics, etc.

• Exclusive – Create content exclusive for your website. Don’t use the content on your website that you have already published somewhere else.

• Text Elements – Publish any type of content with text elements. For example, if you’re publishing a video or an image, then add a text description about the video or the image.

• Useful Content– Before you hit the publish button, ensure your content adds value to your readers and website.

• Thorough Research – Readers and search engines turn a blind eye to content that lacks meaningful information. A well-researched article with complete information about the subject (regardless of how lengthy it is) ranks better than short articles.

• Unbiased – High-quality content is unbiased. It covers both sides of a story – whether it’s about a particular topic or answering a question.

Moreover, your content should be informative, and easier-to-read. It must satisfy readers as well as search engines. Therefore, before you head out for writing content for on-page SEO for real estate websites, make sure it is what a Google searcher wants.

Image Source: Pixabay

4. Headings and Content Formatting

Headings – Each page on your website must have only one H1 tag. In the case of a WordPress website, the title of a page is by default wrapped into H1 tags.

Note that Google displays in search results what it finds in the title tag, not the H1 tag.

For other headings like H2, H3, keep the following things in mind:

• Don’t use only a single word to create a heading
• Create interesting and useful headings
• Use headings hierarchically. For example, keep ‘h1’ the first heading tag and then the <h2> and then <h3>, <h4>, and so on.

Content Formatting – Never throw text on a web page. Ensure it looks good and is readable. Follow the below guidelines to format your content:

• Highlight important parts by using bold, underlining, or italics.
• Use the ideal font size (at least 14px).
• Break texts into small paragraphs: a maximum of 3-4 lines.
• Keep enough space between paragraphs to make the text easily readable
• Use CSS to create sections

Keyword Cannibalization

Contrary to popular belief, having a targeting keyword on multiple pages on your real estate website is not better for rank.

If you target a specific term across many pages, it causes ‘keyword cannibalization.’ It will have some harmful effects on your SEO.

If you have several pages that rank for the same keyword, you typically compete with your pages. So, it is essential to check if there is no keyword cannibalization. In case you find any keyword cannibalization, fix it right away.

Suggested Read:- Seo tips for real estate agents

URLs Optimization 

URL structure is an important part of on-page SEO for real estate websites.

It is more important now than before.

Find below how you can create SEO-friendly URLs:

• Create short URLs
• Start with your page title
• Include a keyword in every URL
• Avoid using special characters
• Remove numbers
• Make it readable (optional)
• Delete superfluous information

It is not that URLs should ONLY have keywords. Adding extra words to your URL is perfectly fine.

Image Source: Pixabay

7. Web Page Optimization

Web page optimization is another important factor to consider for on-page SEO for real estate websites, according to a trusted website development company.

Remember, a potential real estate web page does the following:

• Stay relevant to a particular topic (usually a product or service). For this, include the subject in the URL, title tag, and image alt text. Also, specify the subject several times throughout the text content
• It is advisable to always provide a unique piece of content about a given subject
• Link back to its category page as well as the subcategory page (if applicable)
• Link back to its homepage

8. On-Page UX Signals

Learn to upgrade your content for “UX Signals” so that visitors can interact with your content.

Search engines keep a watchful eye on Bounce Rate, Dwell Time, and other user interaction signals.

So, ensure that your content has the capability to keep visitors on your page.

• Push Content Above the Fold – Remember, when users visit your site, they want QUICK answers! So, avoid using massive images, but write headlines front-and-centers. It is all correct to use an image at the top of your post. If it pushes your content down, that’s bad.

• Super easy to skim – Chunk your content to make it super easy for readers to skim. As said earlier, add tons of headings, bullets, and images.

• Active Community – Build an active community on your blog. It gives your people something to read once they finish reading your post, add comments, and contribute new strategies and approaches. Ultimately, they will be glued to your real estate web page.

9. Content Audit

A content audit is as important as writing new content for on-page SEO for real estate websites.

In general, many content creators only focus on creating fresh content and overlook auditing their existing content.

This is a great blunder.

Auditing existing content on your website is very important because it enables you to:

• Assess your existing content and ensure whether or not it is achieving your goals.
• Ensure that the information in the existing content is still relevant and accurate.
• Make sure that the existing content is not outdated.
• Determine what types of content are working for real estate businesses
• Overall, auditing content helps in your SEO strategy.

With these benefits of a content audit, it is advisable to conduct content audits on a regular basis.

Over to You

These above 9 tips are only the surface of the on-page SEO tactics for real estate businesses. Get in touch for details.

I hope you found these tips useful.

Let us know which of these tips you would like to try first.

Are you going to work on your ‘Website Speed’ or conduct an “Audit of Existing Content?”

Or maybe you want to apply the ‘Heading and Content Formatting’ technique.

Either way, let us know your plan of action by leaving a comment in the comment box.

Author Bio:-

Kelly is a content strategist in Toronto, Canada. She is passionate about educating people about digital marketing through her writing. She loves writing content with an aim to connect readers with brands in fruitful ways. Holding more than 8 years of experience, Kelly is currently working in a digital marketing agency in Toronto and possesses the ability to craft stellar content for small and big brands.

Featured Image source: Pixabay