Competition in SEO of Real Estate Website is complex. But profits are GREAT. Wouldn’t it be fantastic if you are able to drive thousands of more visitors every month just by making some radical changes to your website? This is possible. On-page SEO for your real estate website will make it happen. The result you receive will be unstoppable. Get insights into what on-page SEO is and how you will improve it for real estate websites.
On-page SEO, also known as on-site SEO, is about web page content optimization for users and search engines. It is implemented to increase organic traffic and improve the search engine rankings of your website. The most common practices for on-page SEO comprise optimization in ‘content’ ‘title tags ‘URLs’ and ‘Internal Links.’
Find below actionable guides to break down exactly what you can do to improve on-page SEO for your real estate website.
Website speed is one of the key components of on-page SEO services to improve a real estate website. Your website should load within 3 seconds.
According to Google,
“More than 50% of users leave a page that takes more than 3 seconds to load.”
So, it is advisable to aim for 2 seconds to load your website. To check the speed, use a professional tool like Google’s PageSpeed Insights tool.
Here are smart tips to improve your real-speed website speed
This will enable you to reduce the amount of useless HTML that ends up on your pages.
Don’t take the Meta tag lightly. The effect of the title tag or Meta description still has good practice. So, pay attention to them. In on-page SEO for real estate websites, pay attention to these major types of meta tags:
Title tags: They are the title of your web page and are mostly used to display preview snippets of your web pages. While creating title tags:
Meta descriptions: A Meta description tag in HTML is used to summarize a web page’s content. Search engines use it to tell users what a page is about before they click on it. So, create a descriptive and short Meta tag with a maximum of 160 characters. Avoid stuffing unnecessary keywords.
For instance, suppose your primary keyword is “improve website traffic.” To sustain good results, you can use latent semantic indexing (LSI) or its synonyms.
LSI keywords would be:
Avoid creating duplicate Meta descriptions.
Getting stumped by the mystery of high-quality content? It comes with the following characteristics:
Moreover, your content should be informative, and easier-to-read. It must satisfy readers as well as search engines. Therefore, before you head out for writing content for on-page SEO for real estate websites, make sure it is what a Google searcher wants.
Image Source: Pixabay
Headings – Each page on your website must have only one H1 tag. In the case of a WordPress website, the title of a page is by default wrapped into H1 tags.
Note that Google displays in search results what it finds in the title tag, not the H1 tag.
For other headings like H2, H3, keep the following things in mind:
Content Formatting – Never throw text on a web page. Ensure it looks good and is readable. Follow the below guidelines to format your content:
Contrary to popular belief, having a targeting keyword on multiple pages on your real estate website is not better for rank.
If you target a specific term across many pages, it causes ‘keyword cannibalization.’ It will have some harmful effects on your SEO.
If you have several pages that rank for the same keyword, you typically compete with your pages. So, it is essential to check if there is no keyword cannibalization. In case you find any keyword cannibalization, fix it right away.
Suggested Read:- Seo tips for real estate agents
URL structure is an important part of on-page SEO for real estate websites.
It is more important now than before.
Find below how you can create SEO-friendly URLs:
It is not that URLs should ONLY have keywords. Adding extra words to your URL is perfectly fine.
Image Source: Pixabay
Web page optimization is another important factor to consider for on-page SEO for real estate websites, according to a trusted website development company.
Remember, a potential real estate web page does the following:
Learn to upgrade your content for “UX Signals” so that visitors can interact with your content.
Search engines keep a watchful eye on Bounce Rate, Dwell Time, and other user interaction signals.
So, ensure that your content has the capability to keep visitors on your page.
A content audit is as important as writing new content for on-page SEO for real estate websites.
In general, many content creators only focus on creating fresh content and overlook auditing their existing content.
This is a great blunder.
Auditing existing content on your website is very important because it enables you to:
With these benefits of a content audit, it is advisable to conduct content audits on a regular basis.
These above 9 tips are only the surface of the on-page SEO tactics for real estate businesses. Get in touch for details.
I hope you found these tips useful.
Let us know which of these tips you would like to try first.
Are you going to work on your ‘Website Speed’ or conduct an “Audit of Existing Content?”
Or maybe you want to apply the ‘Heading and Content Formatting’ technique.
Either way, let us know your plan of action by leaving a comment in the comment box.
Kelly is a content strategist in Toronto, Canada. She is passionate about educating people about digital marketing through her writing. She loves writing content with an aim to connect readers with brands in fruitful ways. Holding more than 8 years of experience, Kelly is currently working in a digital marketing agency in Toronto and possesses the ability to craft stellar content for small and big brands.
Featured Image source: Pixabay
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