A lot of marketers use social media, content marketing, and email for their online marketing strategies, but they’re underutilizing a channel that has the power to enhance and support other marketing mediums: SMS text messaging.
Text messaging has been around far longer than email and social media, but don’t mistake it as a thing of the past. SMS is still alive, and it still has the driving force to reach customers anytime and anywhere—even when they’re not connected online. If you want to communicate with customers in a fast, easy, and personal way, SMS marketing lets you do just that.
Marketers shouldn’t confuse SMS marketing with push notifications. You can utilize push notifications for other marketing purposes, sales promotions, and in-app alerts that are not urgent or time-sensitive. On the other hand, you use SMS marketing to send urgent and time-sensitive campaigns to consumers even without an internet connection.
Here are some interesting stats that will convince you to incorporate SMS marketing into your strategies.
Don’t waste the potential of this personal communication channel. Below is a helpful guide that will enlighten you about the many benefits of SMS marketing. It also guide thathow you can tap into the powerful channel to improve your growth strategies.
By Alex Alabiso Semaphore
Alex built Semaphore’s tech backbone and keeps it running smoothly. In his spare time, he grows hydroponic tomatoes and plays video games.
Risks abound at home as well as in commerce, and technology advances rapidly. Your home…
Food may be the oldest commodity there is. It’s sucha packed market, you have to…
When it comes to creating a mobile app, business owners often face a tough decision:…
In the competitive digital landscape, businesses often look for fresh ways to captivate and engage…
In today's digital world, mobile apps are crucial tools for businesses to grow and thrive.…
The use of artificial intelligence (AI) is a dominant force that alters business strategies to…
View Comments
Hi ALex, Thank you!
I have always thought that sending SMS as a way of marketing would be perceived as disturbing and violating a customer's privacy.
From what you have shared, especially in the infographic, I am poised to try out SMS Marketing following everything you have taught here.
Thanks for this great piece
Hi ALex,
You are right in nowadays many marketers uses social media,email and content marketing for their online marketing strategies but text messaging has been around far longer than email and social media but it is a thing of past.
You have mention all the benefits of power of sms marketing which is right and i also use sms else than email because sms is very easy to use.
thank you,
-sweety
Hi Sweety,
Thank you very much for the visit and the value-added comment.
Kind regards
Reji