Use Instagram Stories And Influencers For Better Social Media Marketing

There are two specific ways to get the best results in your social media marketing efforts when we use Instagram for promotion. One is the use of Instagram Stories and the second one is through online influencers. However, this is not easy as you will need to know the right ways to make the best use of these platforms and their useful features.  

In order to find useful and result-driven ways to get more influencers and to make the best use of their power in your social media marketing efforts there are a few specific ways to follow.

Result Driven Ways

• One good way is to share your content. For this you will require to give them a heads-up and that too even before you publish it.
• You can also get even better results if you include these influencers either by interviewing or quoting them.
• In addition to that, you will also have to tell plenty of such influencers and online celebrities who have already shown interest in your topic.

Now the question is how to find these influencers. Ideally, there are a few specific ways in which you can find these celebrities and influencers. 

• First, you can use an analytical tool such as Followerwonk for Twitter which will help you to identify and search for the specific keywords in their profile bios to link with the influencers that you wish to get connected with.
• This tool will help you to sort the influencers found according to the different metrics and characteristics.

However, you must know at this point that too many followers can be just as deceiving as the total number of links. 

Also Read:-Effective ways of merging Instagram and e-mail marketing

Maintaining a perfect balance

The best way to maintain the perfect balance is to find and consider only those engagement metrics that will act as a better indicator of the value and worth of these influencers. One such engagement metric is the social authority of the influencer in the marketplaces, new or old. 

Tools like this will also make it easier for you to make the right choice as you will have access to a colossal database to search for the best content creators once again sorting them according to the varied metrics. However, the only difference this time will be that you will get to know the costs if using them for your social media marketing as well.

Some Points to be kept in Mind

Therefore, when you can find one such influencer or content creator even if you have to pay them it will be worth it because they will provide you with a lot of benefits:

• They will be able to influence or overlap your audience
• You will be able to and find it easier to promote your stuff in a better and more effective manner
• You can even engage your Instagram followers . If you integrate Instagram with your social marketing efforts to promote your stuff to gain even higher returns.

The best part of all is that if you use these influencers and expert content creators for creating the best Instagram Stories. Then You will be able to know about the entire fine print before even spending a single penny on them.

According to a study report of Jonah Berger published several years ago in the Journal of Marketing Research you can come to know several useful things about social media marketing, Instagram integration and its effects and results. 

The report says that it is proved significantly that the viralityaspect in social media landscape is partly driven by the physiological arousal of the user. 

• It is said that those contents that has the ability to evoke a higher and more positive arousal. Or awe has a greater chance of becoming more viral in this platform.
• On the other hand, a content that creates negative arousal in the form of anxiety, and anger. Any other emotions also has the chance to become more viral.

Considering the millions of posts that are published daily by people on different social media channels. Such as Facebook, Twitter and Instagram, you can very well imagine the effect and result that it may bring to your business. 

Also Read:7 Foolproof ways to market your restaurant through Instagram

Beat the competition

If you maintain the right balance when you use Instagram Stories and Influencers you will be able to beat the competition. Typically, this will also help you to beat all other stuff that will be at one extreme or another.

However, if you are using Instagram Stories you must be very careful about the fake news stories. 

Also Read:-How businesses use Instagram stories

• These stories usually go viral very easily even if it is entirely worthless and meaningless.
• Nevertheless, these have a very high potential to draw more traffic in a very short time to the extent that some of the fake news sites can pull up ad revenue over and above $500,000.

Impressive as it may seem, you are advised not to use these sites to post fake news. Instead, you must give proper time and a long and hard thought on the stories that you wish to use considering the different perspectives of it before you go on to publish it.

• This will help you to know about the factors that will trigger the emotions of your audience and tap it according to your business marketing benefits.
• Such a practice will also help you to create better and more engaging content that will grab more attention and organic traffic toward your site in the long run.

Also Read: 5 reasons you should integrate your e-commerce website with Instagram

The final thought

In conclusion, it can be said that given the present market and its demands, the shift in audience behavior, and business settings, you have to realize that search engine optimization or SEO is not optional anymore. 

These days you will need to be more precise to get more engagement, put in a lot of effort to get all the basics right, and use the Influencers and Instagram Stories judiciously so that it does not slay your social media and online presence across different platforms.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit Instagram followers for more information. 

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(Note: This post is a guest contribution by Kristen Smith. Read more about her in the author bio below the post)