Why Local SEO Is The Best Strategy For Car Park Companies

Search engine optimisation (SEO) is a very useful tool for businesses looking to grow, as it can significantly increase rankings, boost conversion rates and improve brand awareness. There are three pillars of SEO that can be utilised for maximum effectiveness; on-page, off-page and technical SEO. Each of these have unique benefits that can help business websites perform better and rank higher on search engines.

Another helpful strategy is local SEO. This is improving search visibility, traffic, and brand awareness for local businesses or larger businesses that want to grow within a specific area. Car parks are one type of online business that benefits most from local SEO, especially if their business is dedicated to a particular area or has a significant impact in that place. There are several techniques that car park companies can use to benefit their analytics.

This guide will dive into the different local SEO techniques that car park companies should consider to help them grow. This type of SEO will also benefit many other types of companies, so continue reading to find out more.

Local SEO Techniques for Car Parks

Google Business Profile Optimisation

Car parks companies that are looking to capitalise on local SEO strategies must optimise their Google Business Profile (GBP). It’s one of the most powerful factors involved in SEO and can have a big impact on how well your business ranks. There are several aspects of your Google Business Profile that you should focus on to give you quick results, including:

• Business Title: While your business title on your GBP is required to be your official business name, you can make tweaks to it for better ranking. Including the keyword you are trying to rank for will help with this. For example, you could change your title to “The Car Park Company – London Car Parks”. This will allow you to have both your company name and targeted location in your title.
• Category: There are over 4,000 GBP categories that you can choose from. You need to choose one primary category and up to 10 other categories that your business could fit into. Selecting the categories that users are more likely to search for to try to locate your business will help you with rankings.
• Website URL: You can link a website to your GBP and the page you decide to use will impact your rankings. If you’re a car park that wants to generate traffic for a specific location page, you should include the link for this page within your GBP. For more general rankings, you should link your homepage.

Local Reviews

Reviews are one of the biggest ways of generating trust for your business with higher quality reviews playing a factor in how well they benefit your rankings. Your star rating will appear in Google’s search results when you have a GBP, which will instantly inform users whether or not your business is good enough.

Having specific keywords in your reviews could help you to rank for those keywords. While it can be difficult to get users to leave reviews with keywords, especially for a car park, you can try to encourage them to leave reviews that include specific keywords by asking them to share their experience in a deeper way. The five factors that help reviews include recency, velocity, diversity, authority and format.

Backlinks

Getting backlinks to your website from other reliable and high trust flow websites is a great local SEO strategy that can boost your rankings. The more of these links you have, the better chance you have of Google noticing your website. Here are some elements of a backlink that influences how search engines attribute them:

• Editorial Placement: Purchasing backlinks on websites is against Google’s guidelines and it’s easy for them to tell whether they have been bought or are natural. Links that are inserted for editorial purposes will help with search engine rankings.
• Authority Level: High authority website backlinks should give you the best chance of ranking highly, as Google can see this as your site being trustworthy. If you are constantly getting links from poor quality websites, it can diminish your progress.
• Anchor Texts: Google will read the chosen anchor text and attribute this to ranking changes for specific keywords. You should look to insert your backlink into anchor texts that include the keyword you want to rank for.
• Link Relevance: Getting more links from websites that are relevant to yours will help boost your rankings to searches that cover that category. For car park companies, trying to gain backlinks on travel-related websites could help with location-based rankings.

Keyword Targeting

Using keywords throughout your content and your SEO strategies can have a huge impact on rankings, conversions and engagement rates. Local keywords targeting car parks in particular can help with ranking for search terms regarding a specific location. For example, Hyde Park Parking can be a good local keyword to target, as there won’t be too many car park companies within that area so you can have a stronger chance of reaching the number one spot.

Alt Tags

Image alt tags provide relevant information to Google as to what your images are about, which can help them become more crawlable. Car parks can have alt tags for their on-page images that let’s Google know more about their business. This can help them rank better for more related search strings.

These images can then be indexed currently and this can boost rankings, as a result. You can include local keywords within these alt tags, as they provide an extra opportunity to drive traffic for these keywords. Whether you include keywords or not, it’s simply important to have an alt tag present as not having them can have a negative effect on your SEO.

Location Pages Creation

For car park companies, it’s very common to have a page dedicated to each location where they have their complexes based. For example, if a car park has multiple locations around London, such as Stratford, Watford and Croydon, having a page for each of these will be very beneficial and can help with ranking for each.

Having these location pages can act as virtual storefronts, as you get the opportunity to provide key information to customers regarding each location. You can include the operating hours of each location, as well as the contact details and information specific to those sites. This can build trust for each location individually and boost traffic.

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