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We all are living in an era where technology advances day by day. The need for technology and its peripherals are unavoidable things now. So when it comes to a-z of our daily routines, we are connected through various electronic gadgets. You know what I’m talking about right? Yes, it’s a smartphone. Just like you and me, millions of others across the globe are using the same. There comes the importance of “Social Media.” The number of social media users have increased from 2.46billion(2017) to 2.77 billion (2019). The influence of social media websites has now grown or growing exponentially. Keeping all the above facts Social Media marketing is a must for New/small/big business or entrepreneurs. So here are the top 15 such websites which will help you to promote your blog or business:
Facebook is the first name that comes when you think about Social media marketing. As we all know the reach of Facebook across the globe, with more than 1billion registered account.Small and medium-sized businesses use Facebook to promote their business through ads and pages. More than 1 million such businesses are using Facebook, which makes it 1 st choice among the other websites. You can promote your business through posts/pictures/video/polls etc.; the options are more. You can also boost your content through paid promotion. Targeted marketing, brand awareness, generation of business leads, two-way communications are some of the advantages of Facebook Business.
We all know that Youtube is the second largest search engine after Google. It has more than 1 billion visitors per month. You and I never pass a day without watching a youtube video which makes it’s a very good option for marketing. There are many ways to promote business by placing ad on video or by posting ad videos or demos. This helps you to express the uniqueness ofyour product and also helps you to interact with customers by monitoring the feedback andproviding customer support through it. This is completely free of cost. It is effective if you constantly upload videos on your youtube channel.
Whatsapp is a widely used application for communications with friends and family. Over the years WhatsApp has evolved from a simple chat app to a medium for promoting business.For small businesses, we have Whatsapp Business App, and for large and medium business you have Whatsapp Business API. One can use this to build a constant touch with the clientand customers by sharing the updates; promotions offers, etc.,
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Messenger is also a most widely used messaging app. Facebook has recently changed it to a standalone app which has various new features and options that makes it a big platform for business. One can use this platform for advertising, customer service, promotions, and use of chatbots. This also helps to create a good rapport with the customers
WeChat is also a communication app similar to WhatsApp. With over 1 billion active useraccounts, WeChat now allows you to promote or sell your products. WeChat also allows you to shop online, make payments, transfer money and other wallet services, etc., It is widely used in Asia, especially China where some social media websites are blocked. If youtarget those countries, WeChat could be a better alternative.
With over 800million active monthly users, Instagram has grown as a suitable place for the small and medium businesses. Stats states that around 50% of total users follow at least one business. This social media allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers. This fastly growing social media helps you to promote your brand ads and in an authentic way without poking the customer. A picture speaks more than a5min video. You can use Instagram ads to boost your brand/product.
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Tumblr has over 420 million users, in which 39% are below 25yr old. It is basically a microblogging site and social networking site which allows you to post anything from pictures to videos. The advantage of using Tumblr is that it will enable you to make custom modifications and get your page as you imagined. Not many businesses are using Tumblr which makes it an easy ground to promote your business with less competitors. Unlike otherwebsites,here you need to be more active and creative while writing or posting contents.
More than 500million people use Tiktok and its growing day by day. It was the most downloaded app in the first quarter of 2018. The marketing in this platform is purely based on viral contents which will be a 60-second video. One can promote their products in two ways, influencer marketing, and original content. Many Tiktok influencers have millions of subscribers, you can have paid partnership with them to promote your business. Promoting your business with original content is much hard to make since you need to create a viral content to promote your business. If primary target of your business is youngsters(15-25), then this social media is a must.
It has more than three hundred million users across the world. Almost all celebrities and all the big brands have a twitter account. Unlike other social media sites, Twitter only allows you to post limited messages(140 characters). With the growing pace of online shopping, almost all the brands and businesses use Twitter to promote the products and their brands. It can help your business by providing customer support, building an ideal community for your business, generate leads, etc. One can use Twitter efficiently to promote their business through various ways.
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LinkedIn, the widely used platform among professionals, it has more than 600 Million users. Stats show that four out of five members of LinkedIn drive the business decisions. LinkedIn has many marketing options such as LinkedIn ads, sponsored content, sponsored Inmail, text ads, etc., you can generate leads for your business from LinkedIn very easily. Also targeted marketing is efficient in the LinkedIn platform. LinkedIn is all about growing connection to a similar group of people where you can promote your business unconditionally.
It is owned and maintained by tech giant Google with over 602 million registered users. The best part of joining Google plus is that your businesses or brand visibility will automatically change to a higher level; also the visibility of your contents will be high when compared to other sites as there are no annoying advertisements. By using Google plus hangouts, you can have online meetings, engage with a small group of customers or provide new updates to loyal customers. If your company/brand needs to indexed fast in Google searches? Then go for Google Plus ASAP.
It is similar to Instagram with over 250 million monthly active users who come to discover new things and trends. Attracting higher quality audience, advanced targeting, offline sales with promoted pins are some of the major advantages of Pinterest. You can have a separate business account on Pinterest, where you can promote your business extensively. As of May 2018 around 65% of the sales done via Social media was from Pinterest. One should be more prepared to create content on Pinterest. You can always link you Pin(similar to posts) to your website or any other content.
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If you need a good exposure and less competition Snapchat is the best option. One hundred fifty-eight million peoples use Snapchat every day. You can post contents to Snapchat as stories which only stay for 24hrs. Snapchat has many advantages like it can be used to promote local events by using Geofilters its easy to find out your target audience by using Snapchat analytics tool. Apart from above said means we have Snapchat Ad and Snap Ads to promote your brand or businesses over a big crowd. Swipe up feature on Snap Ads is much effective than clicks and it is easy to grab the customers.
Viber is an app which is used for communication just like a normal messaging app. With over Two hundred sixty million monthly active users, it spans over 193 countries. It is also available in more than 30 languages. Viber can be useful to promote your brand and business internationally or locally. It allows you to have real-time conversations with your customers. You can insert images, buttons, and links on a Viber message which is helpful to reach maximum hits for your product or brand. It also allows you to make groups where you can put your target customers on a single platform for providing product education or updates. The mainadvantages of Viber are the active and engaged audience, enables brand – to – consumer connections, communications with consumers. One can also use Viber ads for promoting their business.
Telegram is a messaging app like WhatsApp with over 100 million active users and 15 billion messages delivered daily. Telegram is cloud-based and available on all platforms. The Telegram also supports multiple message formats like text, audio, video, doc, zip, and mp3. It also enables one to create groups or supergroups to organise your target audience or consumers. The telegram also features Chatbots for handling automated tasks. From online ordering to delivery, real-time customer support and product promotion can be done with Telegram very easily.
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For a blogger presence in all these social media networks is very beneficial. I am using few of these but not all. Thinking of joining in some more. Love this article. You have covered almost everything :) Great share!
Thanks Geetanjali for your visit and the comment.