Many of the newbie bloggers are unaware of the ideas on how to make money from different niches of blogging.Some people start writing blogs as they are too much interested in showcasing their talents in writing, and they are never behind money.
In this article, I am trying to cover income generating ideas for six different niches of blogging that include technical, travel, fashion, sports, photography and personal blog. The aim of this post is to give anyone (mostly for the newbie bloggers) an overall idea of the various ways by which they can generate income from a blog. Let me first start with the case of a technical blog.
1. How to make money from your technical blog.
There are numerous methods by which you can make money from your technical blog.
> Have advertisements on your blog
Once your blog grows out into one having a sufficient amount of traffic, you can try for contextual ads like Google Adsense in your blog. There are various other alternative platforms of ads are available like the Infolinks, Chitika, etc. You can also use Yahoo Publisher once your traffic on the blog is high enough for that.
You can sign up here for Infolinks and Google Adsense here:-
Sign up here for Google Adsense.
>Reviewing products on your niche
Product reviews are another source of income for your blog if you are interested in continuously reviewing different products on your blog. In the initial stages, you may just wonder what products to start with for the review. Don’t worry. Start with those products that you use in your daily life like your smartphone. Once your blog gain enough reputation, you can have the options to get products for review from websites that provide you the products for reviewing.
Also Read – A review on Grammarly.
>Use affiliate programs on your blog
Start using affiliate programs from Amazon and E-bay that will help you earn a sizable income if you can drive enough traffic to your blog and sell your products.
Join affiliate programs like Shareasale here shareasale.com,and start making money online.
>Be a blog consultant
When you reach a certain level in blogging after a period, you will gain more knowledge about the subject that you write. Once you prove that you are a master in the topics, it is the time to start thinking of making yourself available as a blog consultant.
>Become a freelance writer/ghostwriter
You know that millions of websites are there on the internet. The owners or those who are running these websites need contents for their websites in various niches or topics. If you can find some time and have the talent to pen down quality articles, you can be a freelance writer or ghostwriter providing articles for them.
You can contact here a blogger who will do freelance as well as ghostwriting for you.
>Selling websites
There are a lot of web entrepreneurs who intentionally make websites to sell for a profit. This option is a better fit for technical bloggers than bloggers in any other niche. There are websites like Flippa.com that you can utilise for this purpose.
2.How to make money from your travel blog?
When I started blogging, I was just wondering how these travel bloggers make money from their blog? I was so curious to know how they met their travel expenses. Later when I got the opportunity to interact with more bloggers, I found out my answers for the sources from which a travel blogger can earn money.
Most of the travel bloggers start writing about the local places first. Their blogs may not give the impression of a quality one in the beginning stages. When more and more contents are added to it, people and organizations related to travel may start noticing the site and hence more traffic to the blog. From this stage, a travel blogger can start thinking of seriously monetizing their blogs starting with advertisements like Google Adsense, Infolinks, Chitika and that similar kind.
You may just wonder whether there is any more source to earn income from a travel blog. Even I was thinking the same way like you when I landed in U.K for the first time and seeing a lot of travel blogs and fashion blogs on the internet. The curiosity why the people here are more interested in travel blogs made me have a small research on the topic. Also, I had interacted with many travel bloggers to have more money making ideas from their blog. So here are the few ways by which a travel blogger can earn money.
>Sponsored posts
Sponsored posts are a source of income for most of the travel bloggers worldwide. Perhaps, some of you reading this post may not know much about sponsored posts. Hence, I am giving a small definition here for those who are new to the concept of sponsored post.
A sponsored blog post is a post written by you or by an advertiser for promoting a product or service and with the condition that you will get paid for publishing such post in your blog.
>Affiliate marketing
When you are doing affiliate marketing as a travel blogger, you may not be always selling a product but referring some service. For example, you may write a review about a good hotel that you stayed. Visitors to your blog may use the links in the blog to book the hotel and hence you may get a commission.
Suggested Read:Make money from affilate marketing
>Sell your products on the blog
After few of travel blogging, you can have travel related items that you can sell on your blog. For example, you can make e-books or CD’s describing tours to few particular destinations you travelled. It may serve as a source of information for the best and cheap airline details, better accommodation facilities and much more.
>Speaking at conferences
After you achieve great success as a travel blogger, you might get opportunities to speak at conferences. If you are a good public speaker, try to polish up your skills. You might even get a chance to appear as a television presenter for travel shows.
>Mentoring and coaching
Like any other niches in blogging, new travel bloggers like to have mentors and coaches. If you are into blogging for at least six to seven months, you might know the importance of having a mentor to help you. Always keep that option in mind and work towards it when your blog reach to the next higher levels in terms of traffic and other rankings.
>Run a travel agency alongside your blog
You might have acquired vast knowledge and experience after travelling to numerous tourist destinations around the world. What else you need to run a travel agency alongside your blog to help your customers (your readers are now your customers) to plan their journeys in a better way.
>Freelance writing projects
While you are writing your blog, you may get chances to write for different projects like writing for a well-established travel magazine. It is not a bad idea spending time for writing one or two articles in a week for established publications.
>Create videos of your travel
It seems easy to create a How-to video for a technical blog if you have the presentation skills as well as good knowledge of the subject. But creating videos of a tourist destination can be done only when we are at that particular location. If you are a well-established travel blogger, it is not a bad idea to have a small film crew while travelling. Filming your journeys may be easier if you are doing travel blogging as a husband-wife pair. You cannot rule out the chances that your travel videos might be used in one of those reputed television travel shows.
Suggested Read: Make money from travel blog
3.How to make money from your fashion blog?
Fashion blogging is a big trend among teenagers especially in countries like U.S.A. A quick search on the internet will reveal you an idea about the large number of fashion blogs created by teenagers. Like travel blogging, you may not expect that a fashion blog can be used as a source of income. It may never give you the impression that someone can make money from it. Only when you are associated with blogging for a considerable amount of time, you will realize the true earning potential of a fashion blog.
>Advertisements
Advertisements are a common source of income for bloggers of any niche. The only difference is the type of advertisement that suits your niche. If you are a fashion blogger, the type of advertisement you can have on your blog should be related to fashion. An advertisement showing the latest tablets may look awkward in a fashion blog. Similarly, an advertisement showing latest trends in clothing will look awkward in a technical blog.
>Sell your products
If you are running a fashion blog, I am sure that you will be updating it with the latest trends in clothing. Why don’t you start selling the trendy clothes? You can do that from your blog itself or choose to start an online shop separately using platforms like Shopify and give a link from your blog.
>Affiliate Programs
Using affiliate programs in the blog is one of the most common methods for generating income from your blog. If you can get big traffic to a blog with affiliate programs from Amazon and e-bay, there is the chance that you can earn a considerable amount of income from it.
Suggested Read: Make money online with affiliate marketing
Blog Consultant
Millions of new blogs are created every single day. The amount of new blogs in the form of fashion blogs is increasing day by day due to the presence of social media platforms like Instagram and Pinterest. The chances of getting you hired as a blog consultant more if you can make a success in promoting and projecting yourself as an authority in the field.
Be an ambassador of certain products
As a fashion blogger, you will be writing reviews and opinions on various beauty products you use or wear. It therefore becomes easy for you to become an ambassador of such products, provided you have the necessary talents and skill to make it big.
Actively involve in fashion shows
Do you think anyone can start a fashion blog and make it a success? I would say that the answer is a big ‘No’. A fashion or beauty blog is not everyone’s cup of tea. You need to have some qualities in you that can make you a successful fashion blogger. Of course, you need to be a fashion model too. Your blog will let you brand yourself as a fashion model. This positive aspect from your blog will make your journey much easier for you to actively involving in fashion shows.
4.How to make money from your sports or games blog?
When the idea of writing a blog came up in mind for the first time, I was thinking of starting a blog on cricket. Born in a country where cricket is considered as a religion, it is not unusual that I planned to write a cricket blog. But later I decided not to proceed with that idea and instead started this blog.
Well! You might be wondering how you can make money by writing about sports or games. Trust me, we can make money from our Sports blog as well provided that you have a decent traffic to earn.
Here are some of the ways you can earn from a sports blog
>Advertising platforms like Google AdSense.
Whether you are writing about football or cricket, it is the traffic to your blog that is the key factor. A good blog with a decent level of traffic can earn income from its advertisements. So if you update its content with quality posts that attracts your followers regularly will do the trick of getting the income from advertisements.
SIGN UP FOR INFOLINKS ACCOUNT HERE AND START EARNING.
>Selling tickets for major sports events.
When you try to gather information from different sources for your blog, it makes you in touch with different authorities who shoulder the responsibility of organising a sporting events. It will lead you to get opportunities for selling tickets for the event. This income may be a meagre amount, but it may not be that bad if you can get that income every few months in a year. For example, you may get the opportunity to sell the season tickets for big football matches or cricket matches that are played every year as a tournament.
>Write sponsored posts
You can try using sponsored posts on your blog. Getting sponsored posts for a sports blog is not an easy thing. Still there are chances that you may get such posts when big events are taking place. There might be people and organisations approaching you to promote a product or service that is connected with the event.
>Start an event blog simultaneously to make some money online.
You may wonder how to make money from an event blog. Don’t worry. Here are few ways you can try.
How to make money from event blogging?
I never heard about event blogging and had any idea what it is until the day I read an article that explains what event blogging is all about. In case if there is anyone who is not familiar with an event blog, I am giving a small explanation to understand what event blogging is all about
A blog created keeping in mind an event that is going to happen soon like a world cup football or something similar is called an event blog.
An event blog can be run for few months until the event is over. For example, if a world cup football match starts next month, you can start a blog now until few weeks after the event finishes. The event blog will provide its readers with all the details of that particular event. The whole site can be used as an advertisement in various social media platforms to attract the attention of the crowd and sell tickets for the events. The events can be anything like a small musical concert or even a big event like a football or rugby world cup.
5.How to make money from your photography blog?
Most people start photo blogging as a hobby. They may just like to have their photos arranged in an online digital format. Even though they have a photo blog, many are not aware of the fact that their photo blog can be used to make money from different sources.
Here are some of the ways by which you can start earning from your photo blog.
>Selling your photos
You know that the millions of blogs out there on the internet need images for their articles. If you are into blogging for at least six months, you may be knowing the importance of images in your blog post. Even though images with the creative commons license are the first choice for most bloggers, there are website owners who buy images for their websites.
>Do graphic designing works for the clients
If you are a good photographer, chances are more that you may be a good photo editor and have some talent in graphic designing. Freelance Graphic designing is one way that you can choose to earn an income. Each and every new business on the internet is looking for logos to brand their business. If you can provide those clients or businesses with good quality logos at a reasonable price, there is a chance that you can make it as a source of income.
>Run a photography course
Are you a highly skilled photographer? Is it possible for you to provide your readers with all the tips and trips in photography? If you can do that, there is an option to give photography lessons in the form of various online courses.
>Sell e-books
Create and sell e-books explaining good photography skills and tips to enhance it. You may get a wide audience who like to know more about photography since it is a hobby for many people from various walks of life.
Also read:-26 Niche ideas for starting a blog.
6.How to make money from your personal blog?
Making money from your personal blog is not an easy thing. The main reason is the difficulty you may face in branding yourself. If you are a celebrity, it may become easy to brand yourself. But, of course, it is logical that anyone having a celebrity status may not go behind the money from blogging.
Still there are examples we can site where people converted their personal blogs into money making machines.www.johnchow.com is one among those top blogs that make huge money from blogging. Even though his blog cannot be considered a purely personal blog, it is interesting to note that the domain name is his name, and he includes a lot of his personal stories in it. You can read here some of the ways by which you can monetize your personal blog.
>Advertisements
Using advertisement is one of the major sources of income for personal blogs. Still traffic is the main criteria that decides how much you can earn from a personal blog.
>Sponsored posts
It is an unimaginable situation for newbie bloggers to get sponsored posts for their personal blogs. Trust me, it is hard getting those sponsored posts even, or bloggers involved in high earning niches of blogging. Still we can see that there are a lot of sponsored posts on those personal blogs where the bloggers were able to brand themselves as an authority in the field they are publishing posts. So, I can assure you that it is still not an unachievable target getting sponsored posts for your personal blog.
>Blog Consultant
Being a consultant is an option anyone in the field for a considerable amount of time. Even in your personal blog, there may be few topics that you cover regularly, and that may make some percentage of your readers approach you for help and mentoring.
>Review products and services
Even in your personal blog you have the freedom to choose any product or service to review. You may be able to review certain products that you use in your daily life. Also, it is possible to write your opinions about the places you visit. For example, you may write about the good services you received from a hotel that you might have visited recently. You might write a review about the latest film you watched or about a new car and the list goes endless.
It may Be also like this post:MAC versus PC or MAC and PC
You may be able to act as an agent for carrying out certain tasks that you include with your blogging activities. You may be able to act as a middleman for carrying out certain services. It is not a bad idea to become an agent who helps your readers to carry out services similar to few of those listed below.
- Act as a travel agent.
- Act as a recruitment personal.
- Provide freelance writers and ghost writers for others.
- provide logo design services.
- Provide web design services.
- Provide SEO services to clients.
>Affiliate Programs
I never say that affiliate marketing is an easy way of making money from your blog. But, I had come across a numerous number of personal blogs where the bloggers are making a sizable amount of money from it. Even after a few years of blogging, it is a common scenario that people who are not interested in making money but just write for their interest in writing start using affiliate programs in their blogs and earn money. So what are you waiting? Let’s have a go at affiliate marketing.
Join shareasale.com, Earn Cash!
Bottomline
I would like to update this post with more ideas of making money from a blog. Please feel free to spare some time to have your valuable comments so that I can update this post with more ideas.
Image courtesy:Pixabay
Featured Image Courtesy:Pixabay
©2015Digitaldimensions4u.com. The content is copyrighted to Reji Stephenson and may not be reproduced on other websites.
Hi Reji,
Yet another classic post from Digitaldimension4You! 🙂 🙂 🙂
Well done Reji, you brought out all the ingredients in relation to the said niches.
It will surely be a great guidance who are just entering into this arena, of course, those who want to make some benefits out of their efforts thru their blogs.
For a newbie Adsense is a bit difficult one to procure, but other sources you mentioned are no doubt a worthy try. I am sure this will be a good guide to the new bloggers.
If you can add few more connected links to reach the place it will be nice. Just the other day I read one informative post written by our friend Tonmoy on the niche “Affiliate marketing and networks for Indian bloggers, under the title. “High Paying Affiliate Networks For Indian Bloggers” I am giving the link here for the benefit of your readers. http://www.tonmoyparves.com/high-paying-affiliate-networks-for-indian-bloggers/
Thanks for sharing this wonderful, informative and educational post.
Have a good time of blogging and ha, of course a great and profitable time ahead.
Keep sharing
Best Regards
~ Philip
Philip Verghese Ariel recently posted…13 Reasons Why Writing Is Great – A Guest Post By Chrys Fey
Hi Brother Phil,
Thank you very much for your precious time and valuable comments here.
Great to hear that the post will be a guidance for those who are just entering into the blogging field.
I agree with you that getting Adsense approved is a bit difficult for newbie bloggers. Still there is a misconception among many people that the Adsense is the main source of income for all bloggers.
I agree with you that I need to give few more connected links to the post. I will add that soon.
Also, thank you very much for reminding me about Tonmoy’s post. I am heading towards that now.
Once again thank you very much for your much valuable comments.
Keep Sharing.
Regards
Reji Stephenson
I am copying and pasting Swadin Agarwals comment that he did send as an e-mail as he was unable to leave his comment here due to some error with the captcha.
Swadhin Agrawal wordpress@digitaldimensions4u.com via gator3222.hostgator.com
1:57 PM (8 hours ago)
to me
Name: Swadhin Agrawal
Email: swadhin2005@gmail.com
Website: http://www.DigitalGYD.com
Comment: Hi Reji,
I don’t know why your commenting system doesn’t accept my comment. It says to re-enter the captcha code while I have entered it correctly. I am leaving the comment here so that you can publish it on my name there after trying for nearly 5-6 times.
Hi Reji,
This is a HUGE post with lot of meaty information. I am definitely going to bookmark it for future reference. Seeing the topic, I thought how can you do justice to such a broad topic and see that you have come up with an epic guide.
Adsense, or running affiliate campaigns can be the most profitable one for any niche I think. It’s so because we have products to promote each type of audience.
Selling own product or eBook? This one is a killer. I am sure this are the most branded and profitable ways to get some goo money online.
Thank you for mentioning me in your post. It all came out as a pleasant surprise. 🙂
Have a great time ahead. 🙂
Time: June 24, 2015 at 12:57 pm
Hi Swadhin,
Thank you very much for your valuable comments. Great to see that you appreciated the way I narrated the topic in the form of an epic guide.
Regarding the topic, I believe every niche of blogging has its own way of making money even though some of the ways like the advertisements common for every niche.
I really like the ways by which travel blogger make money. They are the people who enjoy their life more as a blogger compared to those from other niches of blogging.
Keep sharing and hoping to have more interactions in future.
Have a great blogging journey.
Regards
Reji Stephenson
Hi Reji,
Thanks for connecting with me, great pleasure to say. Glad to comment here, for first time. Information rich post for various niches for money making stratergies. Here is my review :
1) In blogging niche, you mentioned about Affiliate programs with Amazon and Ebay, but not mentioned Flipkart. I had tried with only Flipkart, but failed gaining nothing. Could you share your expereince if you tried with Amazon and Ebay, and why you didnt mentioned Flipkart.
2) In selling websites, you could add references mentioning sites that helps to sell ones like Flippa and some more.
3) Rest niches you explained with great targeted ways to earn money.
Thanks for such good post. Happy blogging 🙂
Hi Justin,
Great to see your comments here and thank you very much for the same.
Regarding Flipkart, I never had the opportunity to use it even though I was aware of it long before. I believe it is better to add contents that suit a global audience rather than to one particular place. Flipkart affiliate program sounds good but is only popular in India. It is good to use when we try to sell products in India. But Amazon and e-bay seems to be a better fit for clients from any part of the world. Anyway, I will have a look at Flipkart to see whether I can use its affiliate program here in U.K. To my belief, I think Flipkart affiliate program can be used only in India.I tried Amazon and E-bay affiliate programs once with a website that I bought as part of an online business. There was no success at all as there was very less traffic to the site.
Actually the post is not fully complete as planned by me. I have to add a lot of links including a link of Flippa as well as some more sites for selling blogs. I will update that soon.
Once again thank you very much for your valuable comments.
Hoping to have more interactions in future.
Regards
Reji Stephenson
Thanks Reji for quick reply to my comment.
Yes, do share when you are with any affiliate success ahead, and soon you will. We will be in touch from now. Have a nice day. Happy Blogging
This is a helpful and informative post and just like a guide to new bloggers…. It’s like a bible for new bloggers.Looking forward to read more posts from you.
Hi Achu Robert,
Thank you very much for your visit at my site and the inspiring comment.
Regards
Reji Stephenson
Hello Reji and Phil Bro,
First Thanks to #REji bro for this great post. Adsense is really a good income source but at this time honestly after 2014 it’s getting hard to get approval day by day . And it’s really hard if we don’t have a good amount of traffic on our blog. Better to go with Affiliate. We can generate more money with this. Example: If we have 10000 traffics on our blog monthly and we got 5% CTR then total Click will be 200 ..And if the CPC is good like 1 to 2$ then it will generate 200 to 400$ But if we have the same amount of money and we target with an Affiliate product that gives 50$ commission for per sales and we got the same 5% conversation we will able to generate 50*5=2500$
That’s the benefit of doing Affiliate. And I am doing experiment with Adsense VS Affiliate. And Really i am getting better result with Affiliate. AS well Phil Bro, already shared one of my article (Thanks to Phil bro for doing this) I will post few more articles with case study of Affiliate marketing A TO Z very soon 🙂
Hi Tonmoy,
Great to see you here for the first time and thank you very much for the visit. I agree with your points on affiliate marketing. If you have the sufficient traffic in your blog, you can use affiliate sales as your primary source of income.
Good to hear that you will be doing case studies on affiliate marketing. Hoping to see those posts soon as I am also interested in knowing more about affiliate marketing.
Keep sharing
Have a great blogging journey.
Reji Stephenson
Hi Reji,
Happy to be here again.
Thanksfor the mention.
Yes, it’s indeed a great joy to share such informative pieces with fellow bloggers.
Keep writing.
Keep sharing.
Wish you both a great weekend.
Thanks
Philip
Thanks for this wonderful post, Internet has opened up many opportunities for people and you have listed down many such wonderful opportunities to earn money and there are many people who are successful in grabbing these opportunities and earning good amount of money.
Regards
Mukesh
Hi Mukesh,
Happy to see you again at my blog and thank you very much for mentioning that I listed out some wonderful opportunities to earn money online from a blog.There are a lot of misconceptions regarding earning an income from a blog. Most people think that the advertisements are the only source of income for bloggers and I believe this post will give more ideas for those who are not much familiar with blogging.
Once again thank you very much for your visit and the comments. Hoping to have more interactions in future.
Regards
Reji Stephenson
Hello ,
This is Basharath , I really liked this post. You have provided such a big variety list of ways for making money. I have idea about only few methods but with this post I came to know many different ways. Thank you very helpful for me…
Hi Basharath,
Glad to see one more blogger and thank you very much for the visit. I am also happy to note that this post made it possible to have few more ideas regarding making money online from a blog. Hoping to see you again with more interactions soon. I am about to read your latest post now.
Regards
Reji Stephenson
Hi Tonmoy,
Glad to be here again,
Its indeed a great pleasure to introduce to this page of Reji.
Glad to know that you both interacted well. Keep going
Wish you both a wonderful time of blogging
Keep informed
Have a grat week ahead,
Best
~ Phil
Philip Verghese Ariel recently posted…Why Blogging Is Good For Your Business? More About Making Money From Blogging – An Infographic
Hi Brother Phil,
Glad to see your reply to Tonmoy. I am really grateful to you too for introducing such an interesting and talented blogger from Bangladesh.
Regards
Reji Stephenson
Hi Reji,
Very good article, you really write very well. I am great fan of your blog, keep writing.
Thanks for sharing.
Hi Akash,
Nice to see that you are from Delhi as I got many of my blogging friends from Delhi and really happy to hear that you are a fan of my blog.
I had a glimpse of your blog too and I will definitely visit it later.
Have a great blogging journey.
Regards
Reji Stephenson
Hello Reji,
A great write-up mate.
I have been blogging from past 6 years, and have tested various blog monetization methods. In earlier days, Google Adsense did pretty well for me but when I jumped into Blogging/SEO niche; I tried affiliate marketing, selling services, paid posts etc and found affiliate marketing works like a charm.
You can count 95% of my online income is from affiliate marketing only. It is a huge portion of my earnings, right?
But yes, different monetization methods work with different niche blogs. You covered almost everything. Congrats for your well-written and detailed article.
Worth sharing 🙂
Regards,
Ankit
Hi Ankit,
Glad to see your comments here.
I am happy to note that you have been in the field of blogging for the last six years. As an experienced blogger, I am pretty sure that you have enough knowledge and expertise in the field of affiliate marketing than many others.
Also, thank you very much for your encouraging words about the post.
Have a great day.
Regards
R.Stephenson
Hi Aarti,
Glad to see one more blogger who is new to me. Thank you very much for your positive comments and happy that you like the write up.
I will visit your blog soon.
Have a great day.
R Stephenson
It is an interesting and useful article. Amazing Writing and great money making ideas from different blogging Niche. I like it and your good Points, This is my first time Visit to your blog and my first Comment.Thanks a lot for Sharing. Best Informative Post. Keep on writing.
It is an intriguing and valuable article. Astounding Writing and extraordinary cash making thoughts from various blogging Niche. I like it and your great Points, This is my first time Visit your site and my first Comment.Thanks a considerable measure for Sharing. Best Informative Post. Continue composing.
Is blogging about blogging the most competitive? Referrals from hosting and seo tools are fairly well established, whats the scope of entering into it now
It is not only about the competition. One should have the interest in the topic they read or write. It is a totally saturated field but I am more concentrating on the marketing side of blogging.Thanks for the visit.Keep visiting. Your comments are much appreciated.
Hello Reji sir,
Such a wonderful and crucial information.It is very necessary for one to focus on niche.
You would love to check out my blog on Fitness
Jamat
Hi Jamat,
Thanks for your visit and the comment.
Reji
Hi Sir, I am a small blogger. It’s been a year since I started blogging. But I have not been able to do anything so far. I read your blog with full attention. What I thought, there are so many ways in blogging I didn’t know before making income, really I am a bit stunned, can there be so many ways in blogging? My morale has increased a lot after your article. I hope I can do something. Your article is really very useful to me. Thank you so much for presenting such an informative article in front of small bloggers like me.
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Thanks for your visit and the comment. Glad that you liked the post.
Well, I am going to say, it is very brave of you to go with such a generic titled post. No one can list all the possible niches out there in the blogging world. But nice effort.
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