How To Use Instagram To Market Your Small Business: A Complete Guide For Beginners

Instagram is one of the most compelling and energetic social media. It was founded in 2010 with 400 million active users daily. It is a stage to interact with a massive audience and express their thoughts. On the other hand, bags of business people use Instagram to upgrade their outcomes. Not only for grown businesses can enter Instagram to raise their markets. Besides, any starter can commence its business on Instagram. Using Instagram, you can accomplish every desired goal. Whether you are looking towards maximizing your brand visibility or want to build a strong, engaging community, anything. That’s why small businesses must step into Instagram to spot the drastic change in their progress.

Determine Your Goals

Once you step into Instagram for business, your first and foremost action is to fix your objective. What is your intention on Instagram? You may achieve goals like increasing your brand awareness, generating new customers, and reaching your target audience. Fix your objective after, and start your strategy to reach your desired goals or aim. You can divide your goal into three categories.

Maximize Brand Visibility

If you want to multiply your brand exposure, then you have to heighten Instagram followers’ growth. Next, focus on improving your engagement rate by offering captivating and fascinating content. Promote your brand in other media like Youtube, Facebook, and Pinterest.

Convert Followers Into Customers

Your objective is to increase your customer rate, then construct attraction and a good image of your products. Make people know more about your product, and for this promote CTA on your profile page. Go for Instagram ads and campaigns for your account. Collaborate with influencers to grab new audiences.

Boost Sales

To raise your sales count, encourage or promote your brand or product with your audience. Introduce offers or discounts to motivate your followers to buy your product. Determining your goals will guide you to focus on the right path. Without a goal, you will not be able to proceed to further action.

Focus On the Right People

Focusing on the target people is the most crucial stuff, suppose you are focusing on the wrong people that are not interested in your industry or business. Keep in mind at the beginning; you can’t focus on pleasing everybody. At least you can focus on people who show some interest and eagerness in your industry. Once you spot your audience, explore their demographics to know them in detail. Here you can realize or have an idea about which type of people are showing their captivation in your profile. These demographic details help you to create your content and post easily for your audience’s preference.

Optimize Your Profile

Design eye-catching profiles, because it’s necessary to construct your profile page attractively. Because it is the first spotted stuff when people want to know more about you. Or if they get arrested by your post soon, they will visit your profile page. So your profile must be very informative; if your followers visit your profile, sure they will see every post roughly. While seeing all your posts must be engaging and connecting.

While choosing a picture for your profile, make sure it must be identifiable, recognizable. Select something innovative, better go for your company logo as your profile picture. Invest your time in creating pictures using software tools. So that it can be individual, among others.

Your username can be your company name or your personal name, don’t often change your name unless necessary. Include a website link if you have one, and add hashtags for your brand or product.

Create Quality Content

Your post is considered the primary part of marketing on Instagram. Because it has the power and strength to reach your targeted goal. So your only work is to spend time creating stunning and breathtaking content. Concentrate on everything, even tiny things. First, design your theme, background, color, font style, and watermark text of your content, then stick with the same style throughout your post. Try to go with the same color as your background and image to be pleasant to see. Decide mild color for something positive, sensitive, and dark color for promotion, offers, or discount type of content.

Experiment with all kinds of content like photos, videos, and Instagram stories. Avoid posting the same kinds of content spark varieties. Don’t repeat the same theme of content for one week. At the same time, identify if your audience wanted or liked the content. You can easily find by checking the engagement rate for all the content. After checking, you can conclude people’s choice of content.

You have many options to construct your content apart from photos and videos. You can try polls and ask questions to get instant engagement for your account. Getting benefited by posting user-generated content while posting this type of content will make your people trust you more and help to attain a good image for your account.

Collaborate With Influencers

If you want to grow your follower’s rate, track your competitor’s profile or top profiles belong to your industry. Target your competitor’s followers; probably, they will have an interest in your profile. So try to pay attention to them. And monitor your competitor’s engagement rate, see how they build their connection with their followers.
Another best method idea to get more followers and to heighten your brand awareness is by influencers. You must try collaborating with influencer marketing. Through influencer marketing, your brand reaches a new audience. It creates chances to grab your influencer followers also. On the other hand, you can practice crossing- promote your brands to other accounts.

Use Trending Hashtags

Hashtags will expand your engagement rate and familiarize your brand with your account. It is better to create a hashtag for your brand or product and make a hashtag campaign to make it famous. Because trending hashtags have a greater engagement rate. Add hashtags for your every post, include up to 30 hashtags for your feed post. Confirm your hashtags are connected with each other and relevant to your content. Don’t forget to add hashtags with your content to increase your brand reach. Avoid using too many hashtags for your content. Always create new hashtags and experiment with your audience. Make a list of your new hashtags and decide which hashtags to use in which content.

Focus On Other Accounts

If you are at the starter stage to raise your business growth and engagement. Focus, follow on other accounts who are interested in your industry. Otherwise, you can leave your comment in their post. So that they will notice, all other people will also spot you. Through, you can get more new followers for your account.

Reply To Comments

Respond to your followers’ interaction with the post; if they comment on your post, try to reply to the back. Once you post the content, don’t think that your work is over. Keep on check whether you have received any interaction from your audience for that particular post. It shows your people how dedicated and cared you are with your followers.

Stay Active And Engaged

One of the most significant tactics for all business profile types is to stay active and be engaged. Be consistent in your post by the way you are creating more chances to visit your profile. Instagram stories maintain feed visibility and thereby boosts user engagement. If you post anything, whether an Instagram story starts a live video, every action will be notified with your audience. Real-time marketing with Instagram stories is an excellent advantage for brands. Your account will be the top of their mind.

Post Engaging Questions

Your post must motivate your followers to be engaged. For instance, allowing your followers to ask any question about you, thereby other followers will also participate in the conversation. Or ask your follower to tag their friends in that post to view their friend’s answer.

Invest Time On Instagram Stories

Instagram stories hold the highest level of engagement and attention rate. Construct a lot of stories to post frequently, plan yourself to present on Instagram story. You have a variety of interesting stickers, tools to explore there. Using these stickers, you can fascinatingly create your Instagram stories. Some of the trending features,
Gifs are one of the most popular and most used stickers, depending on your mood; you can express exciting Gifs.

Countdown stickers can be used when there are any special events, occasions, or any celebrity’s birthday. There you can make use of countdown stickers; it will create an alarm for your followers.

Polls, to gain immediate attention and connection, create polls used to ask your followers questions. Besides, your followers can ask you; that way, you can promote your product or services. On the other hand, it’s beneficial to know a particular topic or stuff about your audience.

Live videos are mainly structured to showcase your company’s infrastructure, product process. You can also go live when you are organizing any events or meetings that take place in your office. You have a Music feature that allows you to post any language songs on your Instagram story.

Wrapping Up

Starters, you must be first clear with your aim, know your audience, post mesmerizing content. Be active and consistent in your strategy and go with the flow. Sure these guides will assist you in building successful Instagram markets.

Author Bio

MaryKyle is the content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

Featured Image Courtesy : Pixabay